Mathias Lanner
Principal Adviser -Advanced Analytics & AI

Mathias Lanner is a Principal Advisor in Advanced Analytics and AI at SAS, where he helps organizations across the public and private sectors turn data, analytics, and AI into better, faster, and more trusted decisions. Based in Sweden, he works closely with customers across Northern Europe on AI strategy, advanced analytics, and the responsible use of emerging technologies. 

Mathias is a recognized and highly appreciated speaker on Synthetic Data, a rapidly growing field that enables organizations to innovate with AI while protecting privacy and sensitive information. His presentations explore how synthetic data can be used to train models, test systems, and simulate scenarios when real-world data is unavailable, incomplete, or restricted by regulation.

Known for his clear, engaging, and practical presentation style, Mathias regularly speaks at customer events, conferences, and industry forums, including public sector and analytics communities. He has a unique ability to make complex technical concepts accessible to both technical, and non-technical audiences - always with a focus on real-world impact and responsible AI.

Speaking topics include:

• Synthetic Data: “Fake data with superpowers”
• Responsible and practical AI
• From data to decisions with SAS Viya
• Generative AI and analytics in regulated environments

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