Aimia partners with SAS to drive analytical innovation

Analytics leader to power advanced data analytics to drive powerful customer insights    

Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada.

Aimia partners with companies to help generate, collect and analyze customer data and build actionable insights, through its own coalition loyalty programs such as Aeroplan, Canada's premier coalition loyalty program, through provision of loyalty strategy, program development, implementation and management services; and through its analytics and insights business.  

“This renewed partnership with SAS is a key part of our strategy to deepen and broaden our data analytics capabilities to the benefits of our clients and members.” said Michael Poyser, Vice President, Analytics, Americas Coalitions. “Our ability to generate customer insights from data analytics enables us and our partners to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships with consumers.”

SAS leads in advanced analytics market share (per IDC) and is a leader in agile business intelligence, according to Forrester, and is poised to remain at the top.  IDC identified SAS as the top supplier, owning 33.3 percent market share of the 2014 advanced and predictive analytics market, more than twice that of the next-closest competitor. In addition, the IDC report ranked SAS among the top five providers with the highest growth rates in advanced and predictive analytics software.

”As organizations increase their investments and reliance on data-driven marketing and analytics to fuel business growth, SAS’s advanced analytics software solutions can provide rich data insights to inform everything from marketing campaigns to supply chain management,” said Cameron Dow, President of SAS Canada. “SAS is excited to be partnering with Aimia, to help drive advanced analytics and modelling; these solutions will enable Aimia to build more models, more quickly supporting their goal of making business personal.”  

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW^®.

The Canadian subsidiary of SAS has been in operation since 1988. Headquartered in Toronto, SAS employs more than 300 people across the country at its Vancouver, Calgary, Toronto, Ottawa, Quebec City and Montréal offices. For more information, please visit www.sas.com/canada

About Aimia

Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.

With about 3,200 employees across 17 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the UK, and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform and Smart Button, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.

For a full list of our partnerships and investments, and more information about Aimia, visit www.aimia.com.

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