SAS and Red Sea Global Empower Local Communities with AI Training

SAS, data and AI leader, in partnership with Red Sea Global (RSG), has successfully delivered an AI training program to empower local communities in the Red Sea region with future-ready digital skills.

The program, promoted through Jewar, RSG’s community engagement platform, provided participants with foundational knowledge of AI and analytics, along with practical applications of how emerging technologies are shaping industries and daily life.

This collaboration highlights SAS’s expertise in advanced analytics and AI, combined with RSG’s commitment to sustainable development and community empowerment. Together, the two organizations are helping accelerate Saudi Arabia’s Vision 2030 ambitions by nurturing local talent and building a digitally skilled workforce.

Sultan Moraished, Group Head of Technology & Corporate Excellence at Red Sea Global, commented:

“Investing in AI training is not just about technology—it’s about people. By equipping local communities with the tools and knowledge to harness the power of AI, we are preparing them to play an active role in shaping the future of innovation in Saudi Arabia. Our collaboration with SAS ensures that world-class expertise is delivered directly to the communities closest to our projects, creating opportunities for long-term growth and empowerment.”

Mohammed Kiki, Country Manager SAS Saudi Arabia, added:

“Artificial Intelligence is no longer a technology of the future—it is shaping industries and societies today. At SAS, our mission is to ensure that communities and individuals have the skills and tools they need to thrive in this new era. Partnering with Red Sea Global allows us to extend this impact to the Red Sea region, empowering local talent with world-class AI training and supporting Saudi Arabia’s bold vision to become a global hub for digital innovation.”

Through initiatives like this, SAS and Red Sea Global are advancing their shared vision of leveraging technology to create inclusive opportunities, support innovation, and drive sustainable economic growth.

About Red Sea Global

Red Sea Global is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services.

This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025. A third destination, Thuwal Private Retreat, opened in 2024. RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.

RSG is a PIF company and a cornerstone of Saudi Arabia’s ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.