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Business Knowledge Series
Tanfolyamaink
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One-to-One Marketing
The aim of this two-day training is to teach how to conduct individual
personalized communication with hundreds and thousands of customers.
Participants will understand the principles of one-to-one marketing
and successful campaign management process within customer oriented
company. They will be able to review business from CRM solution
standpoint, understanding strengths, weaknesses and opportunities
and to practically apply process improvement and change. They will
also gain the ability to plan, prepare and coordinate CRM projects
within the organization.
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2 nap
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Developing Credit Risk
Solutions Using SAS
The purpose of this 3-day course to elaborate on all steps ranging
from data preprocessing to model implementation, and illustrate how
they can be efficiently automated using the SAS Enterprise miner software.
The course aims at providing a sound mix of both theoretical, technical
insights as well as practical implementation details, illustrated
by several real-life cases. It will be highly interactively organised.
The course is designed for people who are involved into building scoring
systems (e.g. for Basel II) and/or are responsible for monitoring
their behaviour and performance.
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3 nap
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Advanced Credit Risk Solutions
Using SAS
In this advanced course, we start with providing an overview of all
issues and difficulties that arise when modeling loss given default
(LGD) and exposure at default (EAD). We also elaborate on how to do
validation, backtesting and stress testing. We then discuss some recent
techniques that have been developed for PD, LGD and EAD modeling in
the context of the Basel II regulation. More specifically, we will
discuss neural networks, support vector machines and Bayesian probabilistic
network classifiers. We also discuss how survival analysis may be
used to do profit scoring and risk based pricing. The course aims
at providing a sound mix of both theoretical, technical insights as
well as practical implementation details, illustrated by several real-life
cases. It will be highly interactively organised. The target audience
consists of people who are involved into building scoring systems
(e.g. for Basel II) and/or are responsible for monitoring their behaviour
and performance.
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3 nap
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Financial Planning
This one-day training will provide executive managers and persons
responsible for financial planning with unique business knowledge
and best practices on financial planning issues. With this training,
participants will better understand modern concept of financial
planning.
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1 nap
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Tanfolyam
tipusok 
SAS®
BI tanfolyamok 
