Tony Woods Workshops

How do you test different marketing concepts without spending vast sums or taking a risk with your customer base?

In answering these questions, Tony will lead discussion around why marketing tests need to be designed on solid statistical principles. The workshop will concentrate on developing the analysis ideas needed to motivate the concept of a good test design. This will help determine both the size and the shape of an efficient design.

This two-day workshop explores how to:

• Optimise your marketing process and significantly reduce marketing costs while improving response rates
• Understand, measure, and optimise the effectiveness of each of your marketing channels within your campaigns
• design a process that will actively measure and report on the benefit of applying analytics

Sydney	19-20 November	$2,500 per person (ex GST)	REGISTER
Melbourne	3-4 December	$2,500 per person (ex GST)	REGISTER

Who will buy a product? Who will repay a loan?

Who will display any particular behaviour with a commercial value?

• Build and assess models
• Choose and modify predictors
• Score (and re-score) individuals in a large database
• Validate and maintain your models
• Deal with the biases that can arise through repeated use of the models
• Exploit fully the opportunities (and challenges) that arise when data is available on very large numbers of customers

Sydney	23-24 November	$2,500 per person (ex GST)	REGISTER
Melbourne	7-8 December	$2,500 per person (ex GST)	REGISTER

Many companies with direct marketing activities are facing similar business challenges: how to improve campaign ROI; how to provide insights in timely manner; how to execute quality direct marketing campaigns which address retention and revenue growth; what is the best contact strategy; how this will impact campaign ROI; and can these processes be automated?

This workshop is the first of its kind and provides participants with a unique opportunity to learn interactively from a seasoned Campaign Management and Analytics leader.

This two-day workshop explores how to:

• Significantly improve your campaign end to end process
• Improve the speed of your pre and post campaign analysis
• Provide quality and actionable insights
• Appreciably improve your campaign ROI

Sydney	1-2 December	$2,500 per person (ex GST)	REGISTER
Melbourne	24-25 November	$2,500 per person (ex GST)	REGISTER

Take your direct marketing capability to the next level and enjoy even better campaign ROI through optimisation and real time analytics. In these challenging times, marketers need to know how to optimise their marketing spend, with a focus on what delivers the most benefits to your organisation.

This workshop is for marketing management and builds on the learnings from the Practical Campaign Intelligence workshop. This interactive session discusses and compares the traditional ways of doing marketing with some of the most innovative and leading edge techniques available today.

This one-day workshop explores how to:

• Transform the way you do marketing
• Significantly improve your campaign ROI whilst reducing your costs
• Turn every touch point into revenue generating activities

Sydney	3 December	$1,500 per person (ex GST)	REGISTER
Melbourne	26 November	$1,500 per person (ex GST)	REGISTER