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Insurance Analytics Solutions

Customer Experience in Insurance

Create optimized customer journeys. Increase customer engagement. And improve the impact and efficiency of your marketing efforts.

How SAS® Enables Insurers to Deliver Better Customer Experiences

Create better customer experiences through real-time, contextualized interactions. Get a holistic view of the customer by analyzing all relevant data. And quickly derive value from AI and insurtech technologies to boost customer profitability, streamline operations and foster loyalty.

Analytical marketing

  • Use advanced analytics with embedded AI to better identify and gain a deeper understanding of customer needs.
  • Guide analytical processes using self-learning marketing algorithms and machine learning, resulting in more relevant, personalized communications and recommendations.

Customer journey optimization

  • Collect and analyze customer interaction data from all touch points to better understand customer contact and response history.
  • Ensure consistency across all customer journey touch points by orchestrating optimized, contextually relevant engagements.

Real-time customer experience

  • Automate real-time customer experience decisions at scale across all channels.
  • Anticipate customer needs and craft contextual, real-time digital engagements that customers value.

Why do insurers choose SAS for better customer experience?

Drive revenue growth through better customer experiences. Confidently engage customers and create relevant, individualized experiences in real time. Comprehensive, integrated marketing analytics guides every customer interaction with analytic insight. You'll have a clear understanding of how marketing activities link to revenue and profits, and the ability to share results and insights across the business.

Understand your customers better than ever before

Powerful AI and machine learning techniques enable you to anticipate and proactively address customers' unspoken needs at the right moment.

Increase customer lifetime value

Event-based marketing enables you to deliver perfectly timed, relevant, personalized communications.

Gain a single view of the customer

Bring all relevant, permissible customer data together, regardless of source.

Customer Success

Creating Better Customer Experiences With SAS

Gaining a true omnichannel marketing approach and better workflows

Sanne Thomns, Omnichannel Manager at Topdanmark, said, "We really see the CI 360 platform as a quantum leap as compared to the previous platforms. It is amazing how much this has evolved from marketing automation. We have great expectations of the planning module and the workflows it should give us."

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