Gain full authority over your advertising space – both direct sales and third-party monetization partners – with a comprehensive advertising system.
Adopt an open monetization framework.
Seamlessly blend programmatic bids from multiple exchanges to compete with directly sold inventory and products. Our second auction server-to-server process quickly selects a winner from a diversity of programmatic bids, giving you more exacting control over how bids from PMP, open auction and directly sold sources compete. Bids are solicited across sizes and SSPs in parallel. You can select the winner based on your preferences. Our built-in prebid server adapter enables you to control your second auction in your solution.
Use a solution that's proven at scale.
Broadcasters have used SAS 360 Match to tune their services to their audiences. We have helped customers generate targeted advertising for large events, such as the FIFA World Cup and the British reality show Love Island and to support catch-up viewing with variable ad break length for different viewers. We seamlessly plug into transcoding, ad stitching services and billing systems.
Manage ad inventory with a flexible ad server.
With SAS 360 Match you get an ad server with a full workflow to plan, manage, forecast, serve, optimize and measure your ad inventory across all platforms. The flexibility of open APIs, S2S integration and a QA framework enable you to construct your own tech stack on top of 360 Match to create a unique advertising ecosystem based on your business strategies.
Get to Know SAS® 360 Match
Check out these products and solutions related to SAS 360 Match, part of the SAS Customer Intelligence 360 marketing suite.
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.