IoT Analytics for Retail
Bring together data, analytics and marketing processes to gain an omnichannel view of your customers across all devices.
Retailers are striving to find ways that the IoT can create a direct channel between retailers and consumers, and to use IoT data streams to inform the customer relationship at every step along the customer journey. The differentiation with IoT will come from a retailer’s ability to sense, understand and act on IoT data with analytics. To take advantage of this new promising area, retailers will need to focus on IoT applications that better serve customers and create value.
How SAS Can Help
IoT solutions from SAS bring together data, analytics and marketing processes to help you:
- Sense customer needs and preferences in real time. Use smart devices to gather location-based information. Then integrate that data with previously known information to form contextual, real-time insights that you can act on.
- Gain a deeper understanding of customer patterns. Merge detailed, online customer behavior data with data from offline channels for a complete customer view that reveals what customers truly need so you can respond in real time with relevant, meaningful offers.
- Provide profitable new services to customers. Combine what you’ve learned from previous customer experiences with what you anticipate about future needs – then take action to seize opportunities ahead of the competition.
As the leader in advanced analytics, SAS has the experience and expertise to deliver cutting-edge IoT capabilities that give you:
- A comprehensive view of your customers and business. Our customer information mapping technology means your data is always available and accessible – no matter where it comes from or where it resides. And you can integrate multiple online and offline data sources, including IoT, customer, merchandise and location information.
- Automated, large-scale forecasting. An unmatched library of retail forecasting models takes into account underlying trends, seasonality, promotions, inventory effects and more. The best-fit model is selected automatically based on each individual time series.
- High-performance predictive analytics. Create memorable, personalized interactions – across channels and in real time – using analytically driven scoring, segmentation and decision making based on historical and current interactions, combined with context.
- White Paper The Internet of Things Opportunities and Applications Across Industries
- E-Book Four Use Cases Show Real-World Impact of IoT
- E-Book Internet of Things: Understanding the Journey
- White Paper IoT in Retail: Engaging the Connected Customer
- Article The connected consumer: IoT's impact on the future of retail
- Article Analytics at the edge Examples of opportunity in the Internet of Things
- Article 5 IoT applications retailers are using today
- Solution Brief Expand Retail Analytics with SAS and Red Hat
IoT Analytics Solutions for Retail
- SAS® Analytics for IoTDrive innovation, efficiencies and results by putting powerful IoT analytics with embedded AI and industry-leading streaming capabilities in users' hands
- SAS® Customer Intelligence 360Masukkan keputusan pemasaran Anda dengan wawasan pelanggan pertama kalinya, demi pengalaman pelanggan yang jauh lebih relevan, memuaskan, dan bernilai.
- SAS® Data PreparationMempersiapkan data yang akan dianalisis menggunakan persiapan data dari SAS dengan cepat dalam lingkungan layanan mandiri.
- SAS® Event Stream ProcessingAnalisa streaming data, dan segera lakukan tindakan yang diperlukan.
- SAS® Intelligent DecisioningAktifkan interaksi dengan pelanggan secara real-time dan otomatisasi keputusan operasional perusahaan.
- SAS® Size Optimization: SAS® Size Profiling and SAS® Pack OptimizationImprove profitability by identifying and supplying the right sizes to the right stores at the right time.
- SAS® Supply Chain IntelligenceDeliver quality improvement, customer satisfaction and higher profits with sound supply chain strategies.
- SAS® Visual AnalyticsSecara visual, eksplorasi semua data, temukan pola baru, dan publikasikan laporan ke web dan perangkat seluler.
- SAS® Visual Data Mining and Machine LearningMenyelesaikan masalah Anda yang paling rumit lebih cepat dengan pemrosesan dalam memori pada satu lingkungan yang terintegrasi.
- SAS® Visual Text AnalyticsMengungkap wawasan tersembunyi dalam data teks dengan kekuatan gabungan pemrosesan bahasa alami, pembelajaran mesin, dan aturan linguistik.