Founded in 1942 to provide coverage to the Spanish Agricultural Association, Caser has long understood that staying competitive in the insurance industry means anticipating change.

As the insurance landscape grew more complex over time, the pace of change accelerated – bringing new regulatory demands, shifting market dynamics and rising customer expectations. To keep up, Caser recognized the need to strengthen its actuarial function with deeper insight into risk and customer behavior, faster pricing cycles and the flexibility to adapt rates without heavy reliance on IT systems.

These priorities led Caser to begin a long-term collaboration with SAS. Today, the insurer uses SAS Dynamic Actuarial Modeling to gain in-depth insight into both the risk profile and behavior of customers across its portfolio.

Maximizing profitability

With 7,000 employees and 2,200 intermediaries, Caser has grown into a multiline insurance and services group. It offers products for individuals and businesses and operates beyond insurance in areas such as senior living, hospitals, facility management and financial consulting. As part of the Helvetia Group, Caser benefits from the 160 years of experience of one of Europe’s leading insurers, with a presence in Switzerland, Germany, Austria, Italy and France.

Over the years, Caser’s actuarial team has developed advanced analytical models that help the insurer better understand customer behavior and tailor its products accordingly. By combining external data with insurance data and managing its databases within the SAS environment, the team can calculate rates more efficiently and adapt quickly to social and market trends. 

Caser also uses optimization capabilities, such as pure premium and persistence models, to calculate the optimal premium for each policy. These models maximize profitability while complying with commercial and consumer protection restrictions. Caser also conducts price competitiveness studies to understand its market positioning and uses price optimization models for portfolio renewals to improve retention and customer satisfaction.

Smooth implementation of pricing strategies

A key advantage for Caser has been the ability to operationalize analytical models and pricing strategies efficiently within its existing systems. This approach has enabled the insurer to extend advanced analytics across auto insurance and other lines of business, supported by close collaboration between actuarial and systems teams. That alignment has played an important role in embedding analytics into Caser’s pricing operations at scale.

“Today, we process a significant percentage of newly produced rates, as well as portfolio renewals for Caser’s core business lines, using SAS decisioning and optimization capabilities. This reflects the confidence we have in the power and flexibility these analytical tools bring to our pricing process,” says Ángel Marín, Non-Life Actuarial Director at Caser. “By incorporating SAS into our pricing strategy, we’ve seen meaningful improvements in optimization and profitability without a corresponding increase in cancellation rates. Ultimately, SAS has given our department the agility and capacity needed to adapt to changing market conditions, which have a direct impact on our industry.”

Speeding up time to market

The impact is also evident in faster time to market. Caser now completes the rollout of complex pricing structures in just two to three months – down from the previous six to nine months –achieving an average reduction of about 66%. 

A modular analytics approach has enabled the insurer to build on its existing technology and expand capabilities over time as business needs evolve. This flexibility supports ongoing refinement of pricing strategies without requiring major system overhauls.

Beyond the actuarial department, analytics is also used in customer-facing areas of the business. Behavioral models, such as persistence and purchase propensity, help inform renewal strategies and support more effective customer engagement.

Simulation capabilities further allow Caser’s actuarial team to test scenarios and manage large volumes of data, giving them the flexibility to define business objectives and constraints. As a result, Caser has strengthened its renewal systems and improved portfolio profitability while continuing to protect policyholders and support customer satisfaction.

Analytics at the heart of decision-making

With analytics embedded across its pricing and decision-making processes, Caser has strengthened the agility of its actuarial function while maintaining customer trust. This foundation enables the insurer to anticipate change, adapt to evolving market conditions and continue refining its pricing strategies as the insurance landscape evolves.