Single marketing interface
Lets you create, manage and deliver email, web, direct and mobile campaigns through a single, easy-to-use interface.
No matter the size of your marketing operation, you need a solution that enables you to deliver relevant, satisfying offers to customers whenever and wherever they want them – via the web, email, direct mail, mobile and social apps, etc. With SAS 360 Engage, your marketing, sales and service teams can set up, automate and track activities in a repeatable fashion from a single omnichannel marketing hub. The user-friendly interface lets you easily define target segments, prioritize selection rules, assign messages, orchestrate schedules, automatically execute campaigns and analyze marketing performance with greater efficiency and effectiveness.
Unmatched analytical capabilities help you turn customer insight into highly targeted segments. Embedded AI and machine learning techniques provide deeper insights into customers and segments, and these insights go back into your retention, cross-sell/up-sell and response models so they get smarter and better over time. You can use what you learn to adjust your marketing tactics to get the best results – from creating ideal product mix offers, to optimizing website strategies to drive higher conversions, to determining the best timing for follow-up or retargeting efforts, and more.
SAS 360 Engage provides all the omnichannel marketing capabilities you need from a single marketing hub. Because SAS 360 Engage is a SaaS offering, you'll always be working with the most leading-edge, innovative omnichannel marketing technology – and staying ahead of the competition. We update the solution with new features frequently, typically once a month. That means you'll always have the most up-to-date solution without expensive, time-consuming upgrades.
Gain the power and flexibility to coordinate and deliver analytically driven direct communications.
Extract analytical insights from your data and use those insights to orchestrate meaningful customer interactions over digital channels.
Ensure that the emails you send to prospects and customers will be right the first time, and reduce the likelihood of them going to spam.
Check out these products related to SAS 360 Engage, built on the powerful SAS® Platform.
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