Customer Intelligence
Unprecedented clarity. Confident marketing. Superior customer experiences.
Engage customers with confidence.
Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.
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Analytical Marketing
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Customer Journey Optimization
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Real-Time Customer Experience
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Ecosystem Excellence
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Analytical Marketing
Smart marketing strategies powered by predictive analytics and machine learning.
Implement more sophisticated analytics – such as machine learning – to gain insights from data, understand customer preferences and drive marketing ROI. Identify, track, serve and retain customers, even when they’re on multiple devices. Manage marketing programs from start to finish. With SAS®, you can:
- Boost customer loyalty. Understanding who your prospects and customers are means you can better meet their needs, leading to higher levels of satisfaction. And satisfied customers are loyal customers.
- Streamline marketing efforts. By working more efficiently, you can minimize costs and maximize resources to drive growth and profitability.
- Stay competitive. Developing new and unique value for customers helps you differentiate your customer experiences – and establish an edge over the competition.
- Optimized marketing campaigns and offers. Analytics helps you maximize revenue and meet business goals, while taking into account budgetary, channel, contact policy and legal constraints.
- Analytics combined with business logic and contact strategies. The more insight you have, the easier it is to deliver real-time recommendations and decisions to customer channels such as websites, mobile devices, call centers, financial services branches, point of sale locations and ATMs.
- Guided analytical processes. Stay informed on what actions to take with self-learning marketing algorithms and machine learning. Our technology gets smarter as it runs, driving more value to your customers and your organization.
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Customer Journey Optimization
Map out the ideal journey to engage and delight your customers.
Understand where your customers are in the customer journey, and optimize each interaction to boost its success. Reach out at the right time, and with the right frequency. With advanced, integrated analytical capabilities from SAS, you can drive longevity, loyalty and growth. You can also:
- Know your customers better than ever. Identify their buying habits, lifestyles and preferences. Understand social network relationships and how they influence purchase behavior and loyalty. And dynamically use what you learn to form a single, robust view of each customer.
- Anticipate your customer’s next move. Predict future buying behaviors, and take advantage of opportunities to enhance the customer experience.
- Optimize your channels while maximizing ROI. Increase marketing ROI by determining the best offers for individual customers and by providing analysis of the most effective way to allocate marketing budget while accounting for business constraints.
- True integrated marketing. Collect customer-level interaction data off customer touch points to understand contact and response history, making it easier to build relevant offers and marketing programs.
- Built-in data management. Data integration and data quality help prepare data for analyzing, predicting and making well-informed business decisions.
- Advanced analytics and measurement techniques. Predict and forecast what the most optimal customer interaction will be, and then make decisions based on what you've learned.
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Best-selling author and thought leader Brian Solis explains how analytics can help you prepare for the future, connect with customers, and bridge the gap between brand promise and what the customer actually experiences and shares.
Real-Time Customer Experience
Deliver relevant, omnichannel experiences for customers. In real time and on their terms.
Go beyond channel-based marketing to achieve an omnichannel view of your customers across all devices. Adapt to and anticipate customer needs. SAS brings together data, analytics and marketing processes to help you:
- Strengthen brand preference. By delivering relevant, personalized experiences, you can set your brand apart from the competition and create brand advocates.
- Increase revenue. With incremental sales from existing customers and new sales generated from word of mouth, business becomes more profitable.
- Improve customer loyalty. Providing memorable and valued interactions and experiences makes it easy to boost satisfaction and keep customers coming back.
- Ability to aggregate all data. Access all customer touch points and data sources, including streaming data.
- Powerful analytics. When analytics are applied to customer data, you gain better insights and can orchestrate customer journeys across all customer touch points.
- Digital marketing tools and services. Analytically driven tools help you create contextual offers that map to your customer insights.
Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:
Ecosystem Excellence
Achieve interoperability across multiple technologies with a powerful ecosystem approach.
To drive contextually relevant customer experiences, you need a marketing system that accommodates multiple technologies. SAS helps you achieve this with:
- An open marketing solution. Easily integrate third-party technologies and data sources – from advanced data management to open APIs.
- A comprehensive ecosystem. Achieve a connected marketing system through 360 Network, our ecosystem of expert systems integrators, application and data partners, integrations and developer tools.
- Developer support. Extend and customize your system as needed, and integrate through open APIs or the underlying SAS Platform.
- A combination of comprehensive marketing technology and developer extensibility. SAS has always been a developer platform, supporting technologies – such as advanced analytics and data management – that work in conjunction with SAS Customer Intelligence.
- Advanced analytics at the core of the solution. Drive maximum value while continuing to evolve and meet the changing needs of your business.
- An extensive list of partners and users. SAS is supported by more than 1,000 certified partners and several thousand users. This ecosystem helps to expand your marketing capabilities.
From expert services to extended capabilities, there are hundreds of 360 Network partners that can help you deliver a marketing system to meet the needs of your business. Our partners include:
- Specialization partners. Meet your business objectives fast by working with partners who bring vast domain experience and advanced SAS solution knowledge.
- Application partners. Extend the reach of your SAS solution with third-party technologies that interoperate seamlessly.
- Data partners. Whether data enrichment or extension, first or third party, SAS data partners can enrich your marketing programs with better targeting, segmentation and decisions.
SAS Customer Intelligence opens up an unparalleled world of integrations, enabling you to easily work with SAS solutions as well as third-party technologies. SAS integrations include:
- SAS Platform integrations. All SAS solutions are built on the SAS Platform, which not only provides analytical and data management capabilities, but also ensures interoperability across business functions. So you can include solutions such as credit risk or fraud in your marketing decisions.
- SAS Customer Intelligence integrations. Our solutions cover everything from marketing operations to real-time interactions, for online and offline marketing. The inherent integration provides a consistent and continuous user experience.
- Third-party integrations. Whether it's your CRM, e-commerce, CMS or other system, you can benefit from two-way integration.
While SAS Customer Intelligence is intuitive for the business user, it also provides plenty of opportunities for developers to customize the system. With SAS, developers can:
- Build apps and integrations. Two-way public APIs provide everything you need to extend SAS Customer Intelligence capabilities that meet your specific requirements.
- Benefit from the SAS developer ecosystem. Development is directly enabled by the underlying SAS Platform for bespoke data processes, analytics and reporting, coding in SAS – or through SAS productivity tools.
- Interact with the SAS developer community. With thousands of global SAS users, you can enable your own teams or access third-party experts anytime you need.
Learn about SAS® developer tools
Learn about the SAS® Customer Intelligence developer ecosystem
Analytical Marketing
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
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SAS® Intelligent DecisioningEnable analytically driven real-time customer interactions, and automate operational business decisions at scale.
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SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
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SAS® Marketing OptimizationMake the most of each customer contact by determining how business variables will affect outcomes.
Real-Time Customer Experience
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
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SAS® Intelligent DecisioningEnable analytically driven real-time customer interactions, and automate operational business decisions at scale.
Customer Journey Optimization
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
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SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
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SAS® Marketing OptimizationMake the most of each customer contact by determining how business variables will affect outcomes.
SAS Insights, your source for top marketing news, views and best practices.
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Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.
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Under siege: Improving customer experience in bankingBanks are ranking low in customer satisfaction, but improvement is possible says Digital Banking Report owner and publisher Jim Marous.
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Next generation anti-money laundering: robotics, semantic analysis and AIAnti-money laundering taken to its next level is sometimes referred to as AML 2.0 or AML 3.0. What does this next wave of AML technology look like? What can it do that you can’t do with traditional AML? See the results innovative financial institutions around the globe are already getting.
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IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
Customer Intelligence Assessment Tool
How confident are you in your marketing approach?
Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.
- Get advice and quick tips specific to your needs.
- Understand how to prioritize your marketing efforts.
- See how you compare with your peers and businesses in other industries.
Are you ready?
What People Are Saying
SAS is a Leader in The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019.
Read the report
"We’re able to dive deeper into the customer journey than we could in the past because our data scientists and marketing analysts can mine data more efficiently."
Read the story
