Make the right decision – in every moment – by applying powerful, trusted SAS® Analytics to your data.

Data doesn't change your business. Decisions do. 

Pricing a product or policy. Catching machine defects before they affect a manufacturing line. Identifying fraud. Validating a claim. Making a credit decision. Determining the next best action to take at any point along a customer's journey. Companies must make thousands of decisions like this every day. 

Using analytics to drive these decisions is critical in order to ensure the best decisions are made every time. SAS delivers powerful analytics and decisioning capabilities to efficiently augment and automate your decision making at scale.  


Decisioning is rapidly becoming a must-have for most companies.  


major new business systems that will use real-time context data to improve decisions by 2022


share of decisions made during a customer engagement that will be completed by smart machines by 2030


share of analytics budget used by breakaway companies to embed analytics in core workflows and decision-making processes   

Why choose SAS® for decisioning?

Analytically driven decisions are better. It's that simple.

As organizations digitally transform, analytically driven decision making is becoming a critical differentiator. Whether you are driving thousands of decisions a second without human intervention, or augmenting human-driven decisions with data-driven insights, SAS' industry-leading analytics and decisioning technology make it easy to augment and automate decisions at scale.

Jump-start decisioning with integrated data management

Start with data from every conceivable source – operational and transactional systems; streaming, including data from scanners, sensors and smart meters; inbound and outbound customer contact points; and digital data, including mobile media and the web. 

Base decisions on market-leading analytics, AI & machine learning

Move your business – and the world – forward by transforming data into intelligence, powered by our innovative, trusted technology and passionate connection to the progress of humanity. Make analytically driven decisions by leveraging powerful analytics with a strong AI foundation – in your language of choice.

Operationalize analytics

Rapidly deploy analytics for use in decisioning processes, regardless of analytic language. Manage, monitor and retrain models to ensure they continue to deliver the best insights into your decisioning processes. Ensure visibility and trust in your models with robust model governance.

Choose a decisioning solution that spans business functions & industries

Automate, scale and embed analytically driven decisions into front-line business operations. Speed time to insight with analytic decisioning solutions tailored to business functions – including fraud prevention, credit risk management, customer experience, IoT and beyond – across industries.

What People Are Saying

SAS is a Leader in The Forrester Wave™ Enterprise Insight Platforms, Q1 2019.

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SAS is the longest-standing leader in the eight-year existence of the Gartner Magic Quadrant for Data Science & Machine Learning Platforms.  

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SAS is a Leader in The Forrester Wave: Real-Time Interaction Management, Q4 2020.

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Industry Applications

SAS can help organizations in virtually every industry benefit from decisioning as they grapple with digital transformation, changing competitive landscapes and rising customer expectations.


Banks all over the world use SAS to make analytically driven decisions – from providing personalized, trusted customer experiences, to meeting risk and compliance mandates, to preventing fraud – in the midst of rapid changes due to digitalization, fintech, open banking, faster payments, data privacy, regulatory compliance and more.


SAS helps retailers today with diverse decisioning opportunities – such as meeting merchandising demands for specific locations, improving the supply chain with near-real time inventory balancing, guiding customers on a path to purchase through personalized digital interactions, and detecting and preventing fraud quickly to minimize margin losses.


Decisioning capabilities from SAS offer a wealth of possibilities for insurance companies – from striving to meet compliance requirements such as IFRS 17, to detecting and preventing claims or underwriting fraud, to using IoT data and AI to generate real-time pricing, to offering health and well-being services.


Manufacturers use SAS to become nimble, AI-driven organizations that minimize risk and seize opportunities through deep operational insights and confident decision making on manufacturing quality, connected factories, supply chain optimization and more.

Public Sector

Governments use SAS to make fast, well-informed decisions across a variety of use cases, including guarding against fraud and improper payments, improving public safety, driving public health decisions, improving citizen management, ensuring child well-being and more. 

Telecom, Media & Technology

TMT companies use SAS for decisioning to boost quality and the bottom line through improving the customer experience, enabling preventive network maintenance and capacity planning, and combating subscription and dealer fraud. 

Look Who's Using SAS® for Decisioning

Explore More on Decisioning and Beyond



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Find out how ModelOps can ensure maximum business impact from analytics, automate repeatable tasks, build collaboration between stakeholders and streamline the flow of analytics into decision making processes.



Intelligent Decision Automation for Telecommunications in the Digital Age

Learn how communications providers that embrace analytics and AI will unlock opportunities by converting current processes to be reliably smart.

Connect with SAS and see what we can do for you.

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