Deliver game-changing outcomes with confident decisions at every moment.
THE SAS VISION FOR SPORTS ANALYTICS
Why choose SAS® for sports analytics?
Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. Sports analytics from SAS lets you transform data into valuable insights for better decisions – on fan engagement, player performance, venue optimization and profitability –on and off the playing field.
Better Performance With SAS®
How SAS Delivers Sports Analytics
Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition, and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.
That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS, with embedded AI. This winning combination enables you to extract valuable insights than can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.
Optimize strategies for seating, ticket pricing, merchandise and more.
Predict fan trends and personalize marketing campaigns.
Find new sponsorship opportunities and add value to existing partnerships.
Evaluate the strengths and weaknesses of opponents and players and improve recruiting.
Analyze and improve athlete performance.
Increase revenues, decrease expenses, manage budgets and produce higher ROIs.
Accelerate Data-Driven Decision Making
Sports organizations, leagues and federations should know and treat fans the way retailers know and treat their customers. SAS Customer Intelligence 360 is the industry-proven solution that lets you apply analytics to every step of the customer journey for better connections and deeper insights.
Explore More on Sports Analytics
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