Ana Beotas
MadTech Advisor
Ana Beotas is a MadTech Advisor at SAS, where she supports organizations to build a robust, scalable, efficient, valuable and secure MadTech stack, in an era defined by AI, Gen AI or Agentic AI —grounded not only in technology, but in purpose and creativity. For Ana, digital transformation is not simply about implementing tools; it is about building resilient and ethical ecosystems that create value and a positive impact for businesses, customers and society at large.
She studied Journalism, Advertising, and Public Relations, completing her studies with a Master's in International Relations and another in Big Data and Business Analytics. Ana brings a multidisciplinary lens to AI in marketing by combining humanities and creativity with responsible strategy, alongside a group of forward-thinking professionals.
Before joining SAS, she worked in advertising, PR, and consultancy agencies for both B2B and B2C clients, as well as in marketing communication departments across healthcare, renewable energy, technology, retail, life sciences, and telecommunications. Across every sector, her focus remains the same: aligning intelligence, creativity, humanities and technology for meaningful and valuable transformation.
Speeches
Ana helps organizations unlock the power of analytics to drive real business transformation. With clear insights and practical strategies, she shows teams how to turn data into action and accelerate meaningful change.