Adriana Rojas
Global Academic Program Manager

Adriana Rojas is a Global Academic Program Manager at SAS, where she leads strategic programs that empower universities to incorporate analytics and AI into their curricula. Based in Madrid, she plays a key role in strengthening academic partnerships across Iberia and ensuring students gain the analytical skills needed in today’s data driven workforce. Her primary industry focus is Academics, with an increasingly strategic emphasis on Financial Services, where she works to close the talent gap between universities and SAS customers and partners.

With a professional background spanning major technology companies, including IBM, Symantec, Sophos, Lenovo, and SAS. Adriana brings extensive experience in account management, marketing, and educational program development. This blend of commercial and academic insight allows her to build bridges between the classroom and industry, aligning university programs with real business needs.

Adriana has been an active ambassador for analytics education, contributing to SAS Blogs on topics such as university-industry collaboration, talent development, and her leadership of the SAS Finance Analytics School. She holds a degree in Business Administration from the Universitat Jaume I and postgraduate studies from the Universidad Autónoma de Madrid.

She is multilingual, speaking Spanish and English fluently, with a touch of Portuñol, which she enjoys using when collaborating with partners and universities in Portugal.

Adriana is passionate about shaping the next generation of analytical talent and expanding academic innovation toward the needs of the financial sector. Her work ensures universities are not only preparing students for the future, but for the future that SAS customers are actively creating.

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