How does SAS Customer Intelligence 360 enable AI-driven customer engagement with an embedded CDP?
SAS Customer Intelligence 360 enables AI-driven engagement through an embedded, composable CDP that activates customer data directly where it resides. Unlike traditional CDPs that require complex data movement, this extensible architecture combines AI-powered segmentation, real-time decisioning and journey orchestration. Marketers can unify customer profiles and update identity graphs in real time, delivering the right message to the right customer at the right time across all channels.
Strengthen your MarTech stack with seamless integration
- Maximize your investment in data infrastructure.
- Insulate your MarTech stack from complexity and integration issues.
- Future-proof your CDP with SAS embedded CDP capabilities.
Composable, future-oriented
The whole package – from audience creation to planning to journey orchestration and execution – with the ability to select the components you really need. Natively engineered to be fundamentally flexible and scalable within your MarTech environment.
Open and extensible
Prebuilt connections into many vendor/proprietary protocols. Analytics and insights are extensible across the entire ecosystem of an organization.
Any data, any source, any time
Create and activate audiences from any source (cloud or on-premises) on your time frame and dynamically update with digital behavior.
Natively built, tightly integrated AI-based customer engagement
The deepest bench of visualization, AI/ML, decisioning and modeling tools in the industry – developed over decades. The result: better business decisions.
Activate customer data with precision
- Turn customer insights into highly targeted segments.
- Create ideal product mix offers.
- Optimize website strategies.
- Determine the best timing for follow-up or retargeting efforts.
Dynamic unified customer profile
Create a dynamic virtual profile of the customer to activate across all data sources and channels.
Digital behavior data collection
Capture data from any site, device or platform with efficient HTML tagging, JavaScript APIs and SDKs.
Identity management & resolution
Resolve customer identities with precision using probabilistic and deterministic techniques. Eliminate duplication and maintain high-quality profiles for better targeting.
Compose dynamic audiences for real-time activation
- Create audiences from different sources quickly and easily.
- Better target customers.
- Activate audiences in minutes, not days.
Marketer-friendly interface
Easily create audiences, import data and orchestrate multichannel activity maps for creating interactions that span channels (web, mobile, email, external, etc.).
Segmentation & more
Turn customer insights into highly targeted segments, create ideal product mix offers, optimize website strategies and determine the best timing for follow-up or retargeting efforts using our unmatched analytical capabilities.
GDPR & CCPA compliance
Ensure compliance with privacy laws for customizable data collection and transfer processes.
Integration & full customer life cycle support
Extend activation across your entire MarTech stack and support use cases across the entire customer life cycle (e.g., sales, contact center, e-commerce) through integration with vendors like Adobe and Salesforce, as well as external activation to ad platforms such as Google and Facebook.
Shape journeys & contextualize communications in real time
- React instantly to customer behavior with real-time, two-way interaction across your digital properties.
- Remove lag between data capture and action to deliver timely, relevant experiences.
- Understand cross-channel behavior with algorithmic multitouch attribution.
- Exchange third-party events in real time to enrich audience data and journeys.
- Integrate with decisioning engines, display media platforms and marketing clouds for connected activation.
External API gateway
Stream events in real time in and out to any cloud or on-premises access point.
Collaboration & information sharing
Embed results of any dashboard, report, visualization or analysis anywhere to democratize customer insights across the organization.
Integration with decisioning
Elevate next-best-action capabilities (e.g., real-time propensity scoring, business rules and arbitration) to detect significant customer events and determine the best offer based on the user's current context.
Metric measurement & tracking
Choose metrics to measure and track success as your customers move through journeys or engage across different touchpoints.
SAS Customer Intelligence 360 embedded CDP frequently asked questions
Is SAS Customer Intelligence 360 a customer data platform (CDP)?
Yes. SAS Customer Intelligence 360 includes a fully embedded customer data platform (CDP) within its customer engagement platform. It unifies known and anonymous customer data, synchronizes online and offline profiles, and updates identity graphs in real time to create activation-ready audience profiles derived from unified customer data and used for journeys, personalization and decisioning across channels.
How is the CDP in SAS Customer Intelligence 360 different from a standalone CDP?
Unlike a standalone CDP, the CDP in SAS Customer Intelligence 360 is embedded directly into the customer engagement workflow. This enables marketers to activate unified customer data immediately for personalization, journey orchestration, analytics and decisioning, without data duplication or complex integrations.
Is SAS Customer Intelligence 360 a composable CDP?
Yes. SAS Customer Intelligence 360 is a composable CDP, designed with both a flexible data architecture and modular capabilities. Organizations can activate customer data without moving it into a centralized marketing cloud and adopt only the capabilities they need – such as data unification, journey orchestration or decisioning – while scaling over time as business requirements evolve.
Can SAS Customer Intelligence 360 activate customer data in real time?
Yes. SAS Customer Intelligence 360 activates unified customer data in real time to drive personalized journeys, offers and next-best actions across digital and offline channels. As customer behavior changes, profiles are updated continuously and used immediately by decisioning, personalization and journey orchestration capabilities without delays from batch processing or manual data movement.
How does SAS Customer Intelligence 360 support AI-driven personalization and journeys?
SAS Customer Intelligence 360 uses AI to orchestrate right-time customer journeys based on unified data and real-time behavior. Capabilities such as next-best offer, real-time decisioning and advanced analytics help marketers deliver more relevant experiences and improve marketing ROI.
How does SAS Customer Intelligence 360 integrate with other data and marketing systems?
SAS Customer Intelligence 360 integrates with SAS Intelligent Decisioning and third-party platforms through APIs and out-of-the-box connectors. It also supports direct connections to cloud data stores such as Snowflake and Google BigQuery for efficient data access and activation.
How does SAS Customer Intelligence 360 address privacy and security requirements?
SAS Customer Intelligence 360 is built using Privacy by Design principles, giving organizations control over what data is collected, stored and deleted. It supports strong data governance, allows PII to remain out of the cloud and meets industry security standards, including ISO 27001 and SOC 1, 2 and 3.
Want to learn more about our embedded CDP capabilities?
We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself, and a SAS marketing expert will get in touch to learn about your specific needs.