Charles Senabulya

Managing Director - UK & Ireland

In 2017 Charles became the Vice President and Country Manager for SAS UKI, where he is responsible for the region’s revenue delivery and operations. Charles’ focus is to continue to find new ways to engage and delight customers while growing SAS’ voice in, and share of, the UKI Analytics market.

Charles has been with SAS since 2010, joining as a Sales Manager for Banking and Insurance and was promoted to Sales Director, Financial Services in March 2012 and then to overall Sales Director for SAS UKI in 2016.

Prior to SAS, Charles spent 10 years at IBM in various roles across Europe and Africa where his last role was as Director IBM Software Group, Sub-Saharan Africa, where he led the transformation of the business to become a growth market region.

Before joining IBM, Charles worked in various roles at Compuware and Parametric Technology. He has over 13 years of Executive Management within the Financial Services Industry, where he has worked with some of the leading Financial Institutes to deliver critical business transformation and innovation through technology.