Retail Analytics & Consumer Goods Analytics
Drive your product demand planning, inventory and supply chain using real-time customer data.
Why choose SAS® for retail & consumer goods analytics?
A strong data strategy. Analytical merchandising. Intelligent marketing. An open analytics ecosystem. Retail analytics and consumer goods analytics from SAS let you apply analytics to every step of the customer journey for better connections and deeper insights.
SAS® RETAIL & CONSUMER GOODS SOLUTIONS
Get a complete view of your business and customers with retail analytics and consumer goods analytics. Create assortments based on customer preferences. Invoke the most relevant engagement strategy for each customer. Optimize supply chain and retail operations at every step of the customer journey.
Working Smarter With SAS® Retail Analytics & Consumer Goods Analytics
Using modern analytics to maintain a glass-half-full attitude
As a fourth-generation family business, Oberweis Dairy has seen a shift from smaller, family-owned farms to larger corporate farms and changing consumer buying habits. The company now uses SAS to better understand its customer base and growth potential.
Knowing the right pricing strategy for each stage of the product life cycle
SAS helped the world's largest supplier of athletic shoes and apparel:
- Automate the decision-making process.
- Develop a product life cycle pricing structure that helps reduce markdowns.
- Understand competitor pricing.
- Plan strategies that improve gross margin.
Accelerate Your Digital Transformation