Dublin, Ireland

SAS Ireland, the leader in business intelligence, today announced the appointment of David McMahon as Client Director for the Commercial Sector. Mr McMahon will join the senior management team and play a significant role in expanding SAS' reach in the market and introducing new sectors to the business benefits that can be gleaned through effective business intelligence and analytical solutions. Mr. McMahon is the company's third new Client Director following the recent appointments of Client Directors' Paul Power and John Farrelly.

Mr. McMahon has over 14 years experience in the technology sector. David was General Manager of Labyrinth; a Dublin based Internet Solutions Company, where he was instrumental in taking the company to a market dominant position. On BTs acquisition of Labyrinth, David was responsible for managing web solutions businesses based in Ireland, the UK and the Netherlands. He has also held senior positions in Vodafone and AHC Systems Consulting. David has a Business Degree from Trinity College and a Masters in Science from the London School of Economics.

According to Michael Kearney, Managing Director at SAS Ireland, the Irish Commercial market offers exceptional growth potential as companies and organisations here see the major benefits and competitive advantages that business intelligence (BI) and analytics can give them.

"The Irish market is waking up to the vast array of business benefits from BI - something that international markets have embraced for some time. Some specific sectors of the Irish business market are in a catch up situation in this area and we see limitless opportunities for companies in this arena. SAS already has an extensive number of commercial customers in Ireland who are benefiting from SAS solutions but we see the Irish commercial sector is well placed to benefit from the advantages of Business Intelligence and Analytics. I believe David's experience and focus will enhance our service to customers as well as help increase our footprint in these exciting markets."

FOR FURTHER INFORMATION:

Siobhan Molloy/Louise Cassidy	Tel: (01) 676 01 68
Weber Shandwick FCC	or (086) 817 50 66 or (086) 383 57 27

About SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites - including 96 of the top 100 companies on the FORTUNE Global 500® - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know^®. Visit our website at www.sas.com/ireland.

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