-- SAS Marketing Automation singled out for helping clients improve CRM --

5 July 2005
CARY, N.C. (July 5, 2005) - SAS, the leader in business intelligence, announced today that Technology Marketing Corporation (TMC®)'s Customer Interaction Solutions^® magazine (www.cismag.com) has named SAS as a recipient of a CRM Excellence Award for 2005. Customer Interaction Solutions^® has been the premier publication in the CRM, call center and teleservices industries since 1982.

"SAS is honored to be recognized once again by Customer Interaction Solution^®s magazine as a vendor that understands the importance of partnering with its customers," said Andy Bober, director of customer intelligence at SAS. "We have the highest customer retention rate in the industry and I think this speaks for itself. SAS delivers on the vision, needs, and the high ROI expectations of our customers."

"Customer Interaction Solutions magazine implemented the CRM Excellence Awards six years ago as a way of commending the companies that have proven to be true CRM partners to their customers and clients. SAS has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The CRM Excellence Award winners for 2005 will be published in the June and July issues of Customer Interaction Solutions magazine.

About TMC
Technology Marketing Corporation (TMC) publishes two print magazines: Customer Interaction Solutions, and Internet Telephony; five digital publications, SIP Magazine, Speech-World, WiFi Telephony Magazine, VoIP Developer, WiMAX Magazine; and the online publications TMCnet.com, Planet PDA Magazine, WiFi Revolution, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.

About SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites - including 96 of the top 100 companies on the 2003 FORTUNE Global 500^® - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know^®.

For further information, please contact Tara McGivern on:
Tel:01-6136406 or e-mail tara.mcgivern@irl.sas.com
For more information on SAS, please visit www.sas.com/ireland

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