Health Analytics
What it is and why it matters
Health care analytics directly addresses the rise in consumer demand for high-quality, safe and affordable care. With the right combination of technology, skills and strategy, health care providers are gaining insights from health data to help them improve patient outcomes and experience while minimizing costs.
Through descriptive, predictive and prescriptive analytics that incorporate machine learning and artificial intelligence (AI), health care organizations have the opportunity to strengthen financial performance, deepen consumer relationships and improve the way health care is conceived and delivered. This can help drive better outcomes across the entire spectrum of health industries:
Health breakthroughs driven by DNA analysis
Watch how the Healthy Nevada Project uses SAS® AI solutions to personalize health care based on DNA results and improve population health in Nevada.
SAS helps life sciences companies transform data into life-changing insights. We understand what’s at stake for your business and for patients. That's why we deliver innovative technologies you can trust to help you get better, safer therapies to patients faster in a highly regulated landscape. SAS can help you rise to the challenges of digital health, improving the way you discover, develop, manufacture and commercialize therapies.
Health analytics can propel your life sciences business forward by:
- Getting new medications to patients faster.
- Providing regulatory bodies with evidence of drug safety and efficacy.
- Integrating evidence throughout the life sciences value chain.
- Accelerating therapeutic discovery with clinical trial data.
- Improving manufacturing processes and sales and marketing efforts.
- Identifying and developing the next generation of health care treatments.
- Developing optimal strategies to commercialize treatments.
By providing industry-leading data management, predictive analytics, AI, and visualization software and expertise, SAS has become the trusted leader in health analytics. That's why 100% of life sciences companies on the Fortune 500 rely on SAS for drug discovery, clinical trials, sales and marketing, and manufacturing.
SAS offers a flexible platform that enables us to analyze sensor data, generate forecasts, and reduce downtimes and maintenance times.Torben Scaffidi Head of Lab Operation Analytics Siemens Healthineers
Health insurance analytics
As the health insurance sector grows more complex, regulated and customer-centric, insurers are adopting data-driven technologies to cope with new realities. Health analytics and data management software offer a proven approach to streamline areas such as health and condition management, actuarial analysis and customer retention.
But one area where health analytics is revolutionizing the insurance industry is fraud prevention and detection. Fraud, waste and abuse divert billions away from patient care annually. Faster, more aggressive investigation and detection of key risk indicators at every stage of the process are key to controlling costs and protecting patients.
SAS enables you to view the cost of care and associated patient outcomes at a level of detail never possible before. Our advanced analytics with embedded AI capabilities optimize the detection, management and prevention of payment integrity issues from every angle to help you:
- Gain insights for value-based care and payment models.
- Report accurate risk adjustment information.
- Get a consolidated view of fraud risk.
- Reduce false positives and increase efficiency.
Artificial intelligence (AI) is revolutionizing the way medical professionals deliver care and manage patient data.
Read the blog post to learn more.
Health analytics for health care providers
Health analytics informs optimal care pathways and digital workflows to help health care organizations provide better and safer care at a lower cost. The use cases are piling up. Computer vision helps radiologists improve the speed and accuracy of cancer diagnostics. Predictive analytics helps patients get placed in the right care setting and get seen by the right clinical staff. And automation technologies like robotic process automation and intelligent automation bring efficiencies to internal processes.
Of the many ways that health analytics is changing health care, the biggest gains are expected in three main areas:
- Transitioning to outcomes-based funding and value-based care.
- Raising patient expectations for personalization.
- Improving access to care through new community partnerships and innovative commercial ventures.
For health care providers, advanced analytics and AI can augment efforts to personalize health care while improving overall population health one patient at a time. And technologies like the Internet of Things (IoT) only quicken this process by infusing more insight-rich data into the equation. With the right focus, analytics will enable health – not just health care.
Before SAS, we had a massive data integration problem. Now we’re on track to receive $500,000 in WPC electronic data integration incentive payments.Judi Nightingale Director of Population Health Riverside County
Health analytics for government
Governments make thousands of policy decisions each year that affect the health and well-being of millions of citizens. As agencies strive to improve health outcomes while controlling costs, they’re increasingly using data and health analytics to ensure the right care is provided at the right time and at the right costs.
Health analytics has proven effective for the triple aim of improving the patient experience, improving overall population health and reducing the per capita cost of health care. Not only does analytics help operationally, but it provides a means for tracking progress. By combining health care data with clinical and socioeconomic data, agencies can demonstrate if program investments are meeting citizen needs. And as data volumes grow, analytics will become even more critical in managing costs and allocating scarce resources.
Health analytics from SAS help government agencies with:
- Population health outcomes. Analyze big data to identify health disparities, target health care programs most effectively and ensure the proper allocation of health care resources.
- All-payer claims databases (APCD). View how and where the cost and quality of health care can be improved – and scale your health data infrastructure to meet your state’s needs.
- Transparency. Explore and analyze cost, quality, access and utilization data to gain insights. Identify patterns and trends unique to your geographic area. And share that information with the public.
- Health care fraud, waste and abuse. Rapidly detect and investigate suspicious claims – and identify collusive behavior among criminal networks – before improper payments are issued.
We need to make good decisions about the community we're serving, and the best way to do that is to collect, manage and analyze data.Sarah Eberhardt-Rios Deputy Director for Program Support Services San Bernardino County
Recommended health analytics solutions from SAS
Recommended reading
- IFRS 17 and Solvency II: Insurance regulation meets insurance accounting standardsIFRS and Solvency II encourage comparability and transparency from a regulatory and accounting perspective for insurers, but there are important differences.
- Reimagine marketing: Today, tomorrow and in times of disruptionPutting the customer first has never been more important than it is now. One way marketers can prepare for the new reality is to look at each step in the marketing process (the marketing lifecycle) and map martech capabilities into the lifecycle, based on what you are trying to accomplish with each step.
- Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
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