Grow telecom and media businesses and retain your customers with best-in-class data and AI solutions

Telecom, Media & Technology Analytics

Discover how data and AI from SAS® help TMT organizations be more competitive with faster insights to navigate complex markets, deliver better experiences and increase revenue.

Trusted by 600+ TMT Companies Worldwide

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Grow Your Business With TMT Analytics Solutions

Accelerate Automation, Business Growth and Innovation

Provide the best connectivity and digital experiences to secure a profitable future. Predict your target audience, minimize churn, grow viewership and boost ad revenue. SAS scalable, cloud-agnostic analytics for media and telecom enable automation for greater productivity.

Audience Data & Ad Inventory Management

Optimize ad inventory and pricing with accurate demand forecasting to maximize ad sales and revenue. Use customer insights to target the right audience and deliver hyper-personalized ads and offers. Increase scalability to skyrocket delivery speed.

Customer Experience

Accelerate customer data activation and customer engagement while adhering to privacy, transparency and trust requirements. Create personalized journeys at scale with a rich, accessible and omnichannel view of your customers.

Telecom Fraud & Revenue Assurance

Proactively prevent telecom fraud and mitigate risk while ensuring a frictionless customer onboarding journey. TMT analytics solutions from SAS improve customer experience, provide revenue assurance and increase efficiency to secure a better bottom line.

Telecom Data Analytics

Exceed customer expectations with exceptional network quality and service assurance, minimum cost and maximum ROI. AI decisioning empowers you to automate actions that will help you gain maturity on the scale of TM Forum Autonomous Network Levels. 

We Help Our Customers Innovate for Tomorrow

  • ITV delivers highly targeted and personalized real-time ads at massive scale

    Find out how ITV, the UK’s largest commercial broadcaster, uses SAS 360 Match to achieve creative delivery automation, optimize campaigns, gain significant efficiencies, reduce operational errors, serve 36 billion ad impressions per year into streaming platforms and more.

  • Telenor keeps Norway connected with capacity forecasting

    Millions of customers rely on Telenor, the number one telecom company in the Nordics, for its mobile and broadband service. SAS Hackathon 2022 winner, Team 4-kasting, created a solution that reliably forecasts capacity, improving sustainability and satisfaction.

Choose SAS for Leading TMT Analytics

Fast, trustworthy AI from SAS enables TMT organizations to automate data-driven decisions, deliver exceptional customer experiences, protect their bottom line and achieve market growth.

Create growth and long-term profitability by providing outstanding service.

Reduce costs, make the best pricing decisions and realize value faster.

Build market trust, prevent fraud and maximize profitability.

Speed up innovations that increase productivity and keep audiences engaged.

Enabling Technologies

Accelerate Your Digital Transformation

AI & Machine Learning

From selling ads, to fighting fraud, to improving network quality and customer experience, AI from SAS can enhance the speed, precision and effectiveness of human efforts, resulting in a more responsive, competitive and profitable business. Automate processes, detect fraud, keep costs down, predict customer behavior and more.

Internet of Things (IoT)

Take a data-driven approach to creating new business opportunities, service offerings and revenue streams and securing networks. IoT solutions from SAS provide the underlying infrastructure and connectivity layers for all types of connected devices and sensors so you can turn data from billions of devices into IoT intelligence.


Cloud-based solutions from SAS enable better decisions and give users across the business rapid access to the tools they need. SAS Viya helps you reduce costs, enable faster network improvements, support new services and revenue streams, deliver millions of targeted ads faster, process more server requests and significantly increase ad impressions.

Data Management

Unify diverse data with seamless data connectivity, enhanced transformations and robust governance. Data Management solutions from SAS enable you to glean real-time, analytical insights from large volumes of unstructured data, including documents, emails, social media sources, blogs, text, photo and video postings.

Improving retention and generating more incremental revenue than our competition requires better decision making, more accurate propensity models, better targeting and faster campaign execution. SAS helps us with all these, and gives us the flexibility to work faster, smarter and more efficiently." Volodymyr Rybalko Head of Customer Value Management Vodafone Ukraine

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SAS Is a Leader in TMT Analytics

SAS is a strong leader in the inaugural report The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
SAS has been recognized in the 2023 Gartner® Voice of the Customer for Analytics & Business Intelligence Platforms.
SAS is a leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.
SAS is a category leader in the Chartis RiskTech Quadrant® for Enterprise Fraud Solutions, 2023.

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