Compelling Customer Experiences tailored to each unique customer's journey
As consumers have moved to digital channels and digital interactions, competition for the hotel consumer has increased dramatically. Hotels not only compete with each other but also with third-party online distributors. However, hotels have one advantage: they “own” the guest throughout the stay. Only hotels have access to key information about preferences and behavior that can be used to build meaningful, engaging relationships, and encourage to repeat direct bookings.
Personalization at its core is nothing but providing the same good service that hotels have been providing for generations, but doing it on a mass scale across channels, boarders, brands, and interactions. To execute this effectively, hotels need to be able to surface the right messages to the guest at every interaction point throughout the guest journey.
Know how customers are working smarter with SAS.
Capture data at every interaction point in the journey, comprehend that data through advanced analytics, and act appropriately based on results
- Hospitality brands are investing in specialized databases to handle large volumes of data, as well as new, non-traditional data like text or location.
- Teams of analysts apply advanced predictive models to understand guest behavior, recommend actions to drive results, determine profitable pricing and identify areas of operational efficiency.
- Websites surface relevant content based on guest profiles and current search context.
- Real-time technology delivers messages and offers to the guests during their stay, and powerful visualization technology puts analytic results in the hands of decision-makers at the speed of business.
The key to successful personalization initiatives is in the organization’s ability to balance the meaningful, relevant, and engaging experiences with their revenue and profit obligations.
SAS Customer Intelligence 360 enables you to get answers from your digital channels, then take the most effective actions. Marketers can use everything they know about a customer to enable more relevant, targeted and individualized communications on all marketing touchpoints.
Ability to Perform True Predictive Marketing
Unlike traditional “marketing cloud” solutions, SAS Customer Intelligence 360 uses dynamic data collection technology that avoids channel-based web analytics tagging, enabling rapid transformation of digital data into customer-focused insights.
Integrate Online and Offline Data Across Channels
Easily combine and integrate data coming from SAS Customer Intelligence 360 with data from your offline customer channels. You will gain a richer, more meaningful multichannel customer understanding.
A Complete and Unified Customer Profile
SAS Customer Intelligence 360 captures the complete online behavior of customers at a detailed level and can associate it with existing offline customer data sources to provide a complete picture of the customer.
Provide a Personalized, Multichannel Customer Experience
SAS Customer Intelligence 360 provides the full breadth of capabilities you need to turn customer experience insights into successful marketing programs.
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My name is João Canosa and I am Sr Associate Account Executive at SAS. I am available to answer all your business questions regarding this topic.João Canosa Sr Associate Account Executive SAS
My name is Sofia Junqueiro and I am Customer Advisory for Customer Intelligence at SAS. I am available to answer all your business questions regarding this topic.Sofia Junqueiro Customer Advisory for Customer Intelligence SAS