Why choose SAS® for retail & consumer goods analytics?
Retail analytics and consumer goods software from SAS lets you apply analytics to every step of the customer journey for better connections and deeper insights.
In the Spotlight
It is a tool that will allow us to create a truly omnichannel customer journey, so that we are consistent and strategic in whatever channel the customer prefers. David Benabib Head of CRM & Personalization Coppel
SAS Retail & Consumer Goods Solutions
Get a complete view of your business and customers with retail analytics and consumer goods software. Create assortments based on customer preferences. Invoke the most relevant engagement strategy for each customer. Optimize supply chain and retail operations at every step of the customer journey.
Featured Solution
SAS® for Intelligent Planning
Get hyperaccurate demand planning and forecasting in a flexible, scalable managed application service (MAS) offering.
Customer Success
Working Smarter With SAS Retail & Consumer Goods Solutions
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Providing an exceptional customer experience with personalized marketing
1-800-FLOWERS.COM, Inc., has adopted SAS Viya on Azure to strengthen its analytical capabilities and enhance the customer experience. The company now has a modern, scalable, cloud-based analytics, AI and data management platform to help its growing business.
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Knowing the right pricing strategy for each stage of the product life cycle
SAS helped the world's largest supplier of athletic shoes and apparel:
- Automate the decision-making process.
- Develop a product life cycle pricing structure that helps reduce markdowns.
- Understand competitor pricing.
- Plan strategies that improve gross margin.
Retail & Consumer Goods Industry Sectors
Better connections. Deeper insights.
Apparel
Consumer Goods
Grocery
Direct to Consumer
Enabling Technologies
Accelerate Your Digital Transformation