Data-driven decisions help Royal Bank of Scotland transform its organizational processes, improve employee engagement and deliver excellent customer service
Learn how RBS is using advanced analytics from SAS to redefine the way it conducts business, as it strives to become the No. 1 bank in the UK for customer service, trust and advocacy by 2020.
“We chose SAS because we wanted a single organization to deliver our advanced analytics across the whole of the bank’s data estate. Data is enabling us to drive transformational change across the RBS Group that allows us to achieve our ambition of earning customers' trust by serving their needs better than any other bank.”
Christian Nelissen • The Data Guy at RBS
Discover how banks around the world use SAS
- Finding your best customers with machine learningSeacoast Bank enhances customer value using AI and SAS Visual Analytics on SAS Viya.
- Fast-growing bank wins market share with cloud solutionICA Banken cut marketing campaign design from six weeks to one day and increased conversions tenfold.
- Customer satisfaction, sales surge with improved customer intelligenceMarketing optimization helps İşbank make meaningful connections, build loyalty and profits.
- Customer-centricity makes sense to drive sales With SAS Campaign Management in place, UniCredit Bank Serbia boosted marketing campaign conversion rates and increased sales by 53 percent.