Peter Lundqvist
SAS Hackathon Program Manager
Peter Lundqvist is a distinguished leader in the field of advanced analytics and digital transformation, currently serving as the Global Program Director and Producer for the SAS Hackathon. With a career dedicated to bridging the gap between sophisticated technology and practical business outcomes, Peter has become a leading voice in how organizations can harness the power of AI to drive meaningful change.
Based in the Nordic region, Peter oversees one of the world’s most extensive collaborative innovation programs. Under his leadership, the SAS Hackathon has evolved into a global phenomenon, bringing together thousands of participants from over 75 countries. He is instrumental in guiding teams - ranging from students and startups to global enterprises - as they utilize SAS Viya on Microsoft Azure to solve complex humanitarian and commercial challenges. His work emphasizes that a hackathon is not just about code; it is an incubator for "commercially viable" solutions that address real-world issues like climate risk, healthcare efficiency, and public safety.
Peter is a passionate advocate for a curiosity-driven approach to technology. He frequently shares his insights on how "the analytical life cycle" - from data engineering to model deployment - can be optimized to move projects from experimental pilots to profitable production. His expertise covers a broad spectrum, including Generative AI, Internet of Things (IoT), and Performance Management, always with a focus on the human element of digital transformation.
As a regular speaker at major industry events such as SAS Innovate, Peter is known for his ability to translate complex technical concepts into strategic roadmaps for C-suite executives and practitioners alike. He believes that the competitive landscape is defined by the speed of curiosity, and his sessions provide audiences with the tools and mindset needed to stay ahead in an AI-driven world.
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Speeches
Peter helps organizations unlock the power of analytics to drive real business transformation. With clear insights and practical strategies, he shows teams how to turn data into action and accelerate meaningful change.
Hackathon
As co-lead of the SAS hackathon, Peter provides the technical vision and strategic mentorship necessary to turn raw data into real-world impact . He excels at bridging the gap between complex AI capabilities and practical business applications, ensuring that teams don’t just build models, but create commercially viable solutions.
