Dr. Thomas Keil
Regional Marketing Director

Dr. Thomas Keil is a specialist for the impact of technology on business models and on society in general. He covers topics like Digital transformation, Big Data, Artificial Intelligence & Ethics.

He has a wide range of experience in all aspects of B2B marketing, including content marketing, direct marketing, public relations, media, online, event, branding, pre-sales, and across strategic, tactical, and operational issues.

He has international experience across Europe, including Germany, Austria, Switzerland, France, Belgium, and the Netherlands. Thomas’ specialties are developing concepts, and then putting them into work.

Besides his work as Regional Marketing Director at SAS in Germany, Austria and Switzerland he regularly is invited to conferences, workshops and seminars. He serves as advisor to B2B marketing magazines and in program committees of AI-related conferences. Dr. Thomas Keil 2011 came to SAS. Previously, he worked for eight years for the software vendor zetVisions, most recently as Head of Marketing and Head of Channel Sales.

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Speaker engagements

2020Visions on AI
(Host and moderator)
SAS Forum digital, onlineSAS
2019Artificial Intelligence – Status QuoMS Wissenschaft, MannheimMinistry of Science, Germany
2019Predictions with Big Datantv business session, ViennaIP (media)
2019Analytics & Data for GoodMeetup, Frankfurt Frankfurt Data Science
2018Big Data – new approaches for marketing intelligenceMarketing intelligence congress, HeidelbergSVP consulting
2017Predictive Analytics
Topic table host
Market Intelligence CongressSVP Consulting in Heidelberg
2017Big Data Analytics - using data for predictions
Speech and discussion
Digitalcity / Digitalitat@HeidelbergCity of Heidelberg
2017How digitization changes our lives
Speech and discussion
Hotel Leonardo RoyalWomens Business Club Mannheim
2016All about Software? Recent developments for Competitive Intelligence
Panel participation
Desin4mation - The Next Level. Berlin Quadriga ForumGerman Association of Competitive Intelligence
2016Predictive Analytics - predictions with Big Data
Opening keynote at 6th forum of German Association for information science
Frankfurt a. M., Guesthouse of University of FrankfurtGerman Association for information science
2016Managing different kinds of data. Contribution to the Digital connected public relations workshopAcademic society for management & communication and University of Munster, BerlinBITKOM Service Gesellschaft