Cornelia Reitinger
AdTech Advocate

Cornelia Reitinger takes a practical, execution-first approach to modern monetisation across media, retail, and banking.
She works at the intersection of sales, strategy, enablement, and business development for SAS 360 Match, an API-driven, first-party ad server built for organisations that want independence. Her focus is helping media owners, broadcasters, streamers, retailers, and banks build monetisation stacks they control, rather than being shaped by someone else’s ecosystem.

Cornelia has spent years close to the real mechanics of advertising and revenue models: how platforms shape incentives, where dependency becomes risk, and why transparency and control matter when things scale. That experience shaped her approach: clear thinking, grounded execution, and a strong preference for transparency over black box decisioning. Today, her focus extends into commerce media and financial media networks, supporting banks and retailers as they develop monetisation strategies built on trust, governance, and long-term value. She is especially interested in where AI can improve decisioning and consistency without turning into a black box, and how regulated industries can move faster without compromising privacy or accountability.

What sets Cornelia apart is her ability to connect strategy to what happens after the slide deck: integration realities, operational constraints, partner dependencies, and governance. She’s direct, practical, and allergic to buzzwords. If something won’t stand up in practice, she’ll say so. If it’s worth doing, she helps teams make it land with customers.

Beyond her role, Cornelia contributes to industry articles, builds guides, and speaks at and hosts events, bringing people together to exchange ideas and rethink what’s next for ad serving, commerce media, data independence, and AI in monetisation.

Based in London, Cornelia is Austrian, bilingual in English and German, and known for combining commercial edge with technical understanding and a strong sense of purpose in the work she does.

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