Customer insight solutions from SAS
Use customer data and insights from analytics to personalize experiences and improve customer engagement.
Why choose SAS for customer insight solutions?
Priority, rules-based optimization isn't enough. You need true analytical optimization to gain better customer insight for improving the customer experience, boosting response rates and lowering campaign costs.
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Create a rich, accessible omnichannel view of your customers
Improve customer understanding, targeting and conversions.
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Engage customers through a series of meaningful touchpoints
Easily create customer journeys with an intuitive drag-and-drop interface.
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Create next best actions through testing & optimization
Test and learn to optimize results with the help of embedded AI and ML techniques.
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Flexibly monetize your traffic and drive product sales through highly personalized campaigns
Efficiently manage new monetization options such as recommended product placements or sponsored product positions.
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Optimize and analyze sophisticated advertising campaigns to maximize value for you and your advertisers
Effortlessly coordinate cross-channel campaigns and collaborate with advertisers using robust workflow and inventory forecasting tools.
Personalize the customer experience
Drive customer loyalty and revenue growth by creating personalized customer journeys and delivering impactful shopping experiences. Capture and analyze online and offline customer data and behavior patterns from multiple sources to provide the right ad or offer at the right time and in the right place.
Embedded customer data platform (CDP)
Seamlessly collect, enhance, extend and activate customer data in real time. SAS enables you to target the right audiences without costly and risky data duplication, grow top-line revenue, optimize costs and mitigate risks.
Customer journey creation
Personalize the customer journey across touchpoints – both owned and third-party – using purpose-fit analytics to elevate engagement and drive long-term loyalty.
Data activation
Activate messages across channels with our customer engagement platform. SAS enables faster decisions by unlocking time and cost savings through automation, integration and collaboration – from data to decisions.
Media monetization
Integrate SAS with your current tech stack effortlessly, allowing you to build your own unique monetization strategy.
Ad personalization
Use your first-party data to create highly personalized and relevant advertising campaigns. This allows you to analyze customer behavior in real time.
Retail media networks
Turn your digital channels into revenue drivers. Provide advertisers with the tools to engage shoppers effectively while maintaining full control of your data and inventory.
How SAS delivers award-winning customer insight solutions
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Coppel uses SAS to join data across departments, activate insights directly with AI and analytics and deploy those insights.
SAS is a leader in customer insight solutions
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
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Arne Meissner
Principal Business Solutions Manager Retail