Jyske Bank achieved this using • SAS® Customer Intelligence 360 on Amazon Web Services
Jyske Bank uses SAS Customer Intelligence 360 to personalize customer experiences that increase profitability and create lasting brand loyalty
In recent years, the behavior of banking customers has changed. They have higher demands for digital solutions, as they have become more familiar with digital journeys inspired from other industries and their private use of digital interfaces.
Every customer has unique needs and expectations for individualized services. They also represent variable profitability for the bank. Jyske Bank, the third-largest financial institution in Denmark, wanted to offer relevant, timely services to foster good customer experiences as well as profitability.
Founded in 1967, Jyske Bank now has 3,200 employees and 32 billion DKK in equity. Working with SAS, Jyske Bank is taking a new approach to meet its customers’ needs and modernize the way it interacts with customers. The bank is using SAS Customer Intelligence 360 on Amazon Web Services to better understand its customers and optimize marketing efforts.
“We want to preserve and expand our strong relationships with our existing customers,” says Tom Palving, Area Manager and Marketing Director for Digital Services at Jyske Bank. “And for individuals who are not yet customers, we want to offer, through open banking, an opportunity to see how it feels to be a customer in our bank. Relationships grow from having a strong brand, strong advisory competencies and strong digital offerings.”
One aspect of a successful relationship is frequency of interactions. Jyske Bank wants customers to visit often, not necessarily a physical bank branch, but through digital channels. The bank sought a digital solution that could provide insights on each customer’s unique needs, build more customized touchpoints and design better user journeys.
SAS Customer Intelligence 360 is an out-of-the-box solution that can support the needs of Jyske Bank for years to come. Tom Palving Area Manager and Marketing Director for Digital Services Jyske Bank
Many touchpoints – one workflow
With SAS Customer Intelligence 360 in place, Jyske Bank can plan everything from traditional events to email campaigns and digital advertising in one workflow. Learning is built into the platform, so the digital sales team at Jyske Bank gains a better understanding of how different types of communication impact each customer and which channels to use. The bank can track the influence in real time and adjust the approach as needed.
Palving points out that it is important to gradually implement new ways of working and new features, which the flexible structure of the platform allows for.
“SAS Customer Intelligence 360 is an out-of-the-box solution that can support the needs of Jyske Bank for years to come,” Palving says. “We do not need to use every module to get started; we can increase our usage and add more modules as we learn.”
We have seen that the SAS team has a high technical skill level, and they understand their platform very well. We get great advice on what to take into use as well as how to use it. It is obvious that SAS’ many years of experience handling data really helps create an efficient project process. Tom Palving Area Manager and Marketing Director for Digital Services Jyske Bank
Cloud hosting saves resources
Running SAS Customer Intelligence 360 on Amazon Web Services represents one of the first cloud implementations at Jyske Bank. Palving has great expectations in terms of saving resources, as there will be no running updates to the platform.
The collaboration between Jyske Bank and SAS in implementing the platform has been a positive experience, he adds.
“We have seen that the SAS team has a high technical skill level, and they understand their platform very well,” Palving says. “We get great advice on what to take into use as well as how to use it. It is obvious that SAS’ many years of experience handling data really helps create an efficient project process.”
Jyske Bank – Facts & Figures
47,000
customer portfolios
DKK 3.7 billion
total deposits
DKK 2.7 billion
total loans
本文中所展示的成果取决于文中所述的特定场景、业务模式、数据输入和计算环境。每位SAS客户的体验都因其业务和技术特性而不同,请勿将本文观点视为通用观点。实际的成本节约、成果和效果最终取决于每位客户的实际配置和条件。SAS不保证每位客户都能取得本文类似的成果。SAS仅对SAS的产品和服务提供保证,请参阅SAS的产品服务质保条款,本文中提及的内容不能视为质保条款。客户可以按照合约商定的条款分享SAS软件实施项目的成功案例,相应的品牌和产品名称归属相应的公司所有。