Head of Marketing and CMO – Small & Midsize Business
How Heads of Marketing and CMOs Use SAS®
Harness the power of all data, from all sources, in every customer's journey, into one consolidated view.
Enable real time, individualized customer interactions with SAS marketing analytics solutions in the cloud.
Uncover best prospects, potential client losses or at-risk clients, and provide insights that support sales more effectively.
Featured Customer | Seacoast
As banking services move online, it’s critical for banks to get a clear view of their most loyal customers to answer questions about lifetime value of a customer and profitability. Seacoast Bank enhances customer value using AI and SAS® Visual Analytics on SAS® Viya®
We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns. Jeff Lee Chief Marketing Officer Seacoast Bank
Seacoast Facts & Figures
1926
year founded
$6.7 billion
total assets
Community bank
one of the largest in Florida
Recommended Resources for Heads of Marketing and CMOs
WHITE PAPER
The State of Digital Transformation for SMBs: Your Five Steps to DX Success
WHITE PAPER
Customer Analytics: Taking the First Step to Improve Marketing Performance
Recommended Software for Heads of Marketing and CMOs
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SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
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SAS® Event Stream ProcessingGet immediate analytic insights from real-time big data streaming into your organization.
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SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
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SAS® Results as a ServiceGet faster, deeper insights from your existing data using our expertise.
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SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
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SAS® Visual Data Mining and Machine LearningSolve your most complex problems faster with a single, integrated in-memory environment.
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SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.
