SAS CX Roadshow Istanbul brings together industry leaders to explore how AI-powered analytics, predictive modeling, and automation can revolutionize customer engagement. Through expert-led discussions, hands-on case studies, and peer networking, attendees will gain practical insights into leveraging AI for data-driven decision-making, seamless personalization, and trust-building in today’s evolving digital landscape.
What You’ll Gain:
- Leveraging AI-driven analytics to gain deeper customer insights and make more informed marketing decisions
- Effective strategies for utilizing AI to anticipate customer behavior and drive real-time engagement
- Best practices for implementing automation to enhance personalization and real-time engagement
- Insights on measuring AI’s impact on marketing performance and customer experience
- Strategies for leveraging customer intelligence to foster trust and long-term loyalty
Speakers
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Dr. Uğur Özmen
CRM & Digital Transformation Consultant and Lecturer -
Burcu Akar
CRM & Customer Experience Group Manager, Migros -
Can Aydın
Digital Marketing and Communication Deputy Manager, IGA Istanbul Airport -
Demet Yarkın
, Customer Experience & Analytics Leader, Partner Republic & Papersource -
Bahadır Durak
Group Head of Data Analytics and Loyalty Programs, Pegasus Airlines -
Sabri İnci
TANI Loyalty Technologies, CEO -
Rasim Eğri
SAS Türkiye and Central Asia, General Manager
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Emre Ultav
Deputy General Manager, Corporate Customers, SAS Turkiye -
Luiz Felippe Leitao
SAS South Europe and META, Sales Manager, Customer Intelligence -
Andreas Heiz
SAS EMEA & APAC, Director Marketing, Technology & Personalization Solutions
Agenda
- 09:00 - 09:30: Networking & Breakfast
- 09:30 - 09:40: Welcome & Opening by SAS
Emre Ultav, Deputy General Manager, Corporate Customers, SAS Turkiye - 09:40 - 10:10: Keynote Speaker
Dr. Uğur Özmen - 10:10 - 10:30: Optimizing the Use of Marketing Technology to Build Customer Trust
Luiz Felippe Leitao, SAS South Europe and META, Sales Manager, Customer Intelligence - 10:30 - 10:50: Future-Proofing your MarTech Stack
Andreas Heiz Head of MarTech Solutions EMEA/APAC - 10:50 - 11:10: Coffee Break
- 11:10 - 11:40: SAS & TANI Partnership | Redefining Loyalty and Campaign Management with Joyalty
Sabri İnci, TANI Loyalty Technologies CEO
Rasim Eğri, SAS Türkiye, General Manager - 11:40 - 12:30: Customer Panel Discussion
Moderator: Emre Ultav, Deputy General Manager, Corporate Customers, SAS Turkiye
Panelists:
Can Aydın, Digital Marketing and Communication Deputy Manager, IGA Istanbul Airport
Bahadır Durak, Group Head of Data Analytics and Loyalty Programs, Pegasus Airlines
Burcu Akar, CRM & Customer Experience Group Manager, Migros
Demet Yarkın, Customer Experience & Analytics Leader, Partner Republic & Papersource - 12:30 - 13:30: Networking & Lunch
Request attendance
Join us at the CX Roadshow Istanbul to explore how AI-driven insights can empower your marketing strategies, strengthen customer relationships, and position your business for long-term success in the age of intelligent marketing.
Register today!
