Not all cell towers or handsets are created equal. And customer consumption patterns are as individual as the customers themselves. Yet all these factors have a direct impact on network service performance. Finding the right mix of traffic to optimize an individual customer’s experience is essential to a carrier’s brand – but it’s not easy to do.
This interactive demo shows how SAS Visual Analytics lets you:
- Analyze network usage from both a customer and network perspective.
- Simultaneously monitor both a customer’s experience and an individual cell tower's performance so you can act promptly to protect your brand’s reputation and customer loyalty.