SAS leads predictive and advanced analytics with commanding share, says analyst report
SAS again tops all predictive and advanced analytics suppliers, according to the IDC report, IDC Worldwide Business Intelligence and Analytics Tools Software Market Shares, 2015: It’s Still About Self-Service.[1]
With the most recent study showing SAS with a 31.6 percent share for 2015, the company has always held the largest share in advanced and predictive analytics software (table 3), and has demonstrated continued growth since IDC began tracking the market in 1997.
Culture of innovation
“SAS is committed to developing analytics software that delivers value to our customers today and will continue to do so in the future,” said Saurabh Gupta, SAS Director of Analytics Product Management.
“Every day, we listen to our customers and build software that our customers can grow with. This includes innovation in analytic methods and analytic processing, including improved ease of use.”
SAS reinvests more than 20 percent of annual revenue in research and development, a strategy designed to foster innovation. With 2015 revenue of $3.16 billion, SAS allocated more than $790 million into research and development last year.
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