Paul Ridge
Head of Insurance, SAS UK & Ireland

With more than 10 years’ experience helping retail financial services customers exploit the value of advanced analytics, Paul has experience in marketing, fraud, risk and other domains.

The last four years of his career have been focused on the UK insurance industry, working with customers to embrace new data sources, data management best practice and new analytical techniques.

Paul has a particular interest in the internet of things, and its potential to change the societies we live in and support a new wave of innovation.

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