Carl-Olow (Kalle) Magnusson
Visualization Advisor
Carl-Olow Magnusson is a Senior Data Visualization Advisor at SAS, based in Stockholm. With more than 25 years at SAS and hands-on experience working with the SAS platform since 1992, Carl-Olow brings deep expertise in data visualization, analytics, and business intelligence.
Carl-Olow is widely recognized for his ability to translate complex data into clear, actionable insights that support confident decision-making. His passion lies in the art and purpose of data visualization, ensuring that analytics not only look good, but truly drive understanding and action. Over the years, he has worked closely with customers across industries, including the public sector, helping organizations design effective dashboards, reports, and visual analytics solutions using SAS Visual Analytics and SAS Viya.
As a frequent speaker, presenter, and community contributor, Carl-Olow regularly shares best practices at SAS events, Nordic user forums, webinars, and through SAS Communities and SAS blogs. He also serves as a Visual Analytics/BI Spearhead within the Northern Europe Center of Excellence and is an active contributor to knowledge-sharing initiatives across the region.
Carl-Olow is known for his practical, engaging speaking style and his strong focus on value-driven analytics, information quality, and user-centric design - making him a trusted advisor and sought-after speaker for audiences looking to turn data into real business impact.
LinkedIn • E-Mail • Papers • SAS Communities
Speeches
Carl helps organizations unlock the power of analytics to drive real business transformation. With clear insights and practical strategies, he shows teams how to turn data into action and accelerate meaningful change.
Hackathon
Kalle has been a Mentor at the SAS Hackathon for several years. By providing specialized domain expertise and navigating the nuances of the SAS ecosystem, mentors accelerate the learning curve, helping participants bypass common pitfalls. Their guidance fosters a high-pressure environment where creativity is grounded in industry standards.
