End-to-end integrated management of marketing activities
SAS CVM solution boosts Tunisie Telecom's business interactions and automates its marketing decisions
Implement an integrated solution capable of eliminating the manual aspect of information processing
by providing a reliable campaign launch platform
Tunisie Telecom achieved this using • SAS Campaign Management • SAS Intelligent Decisioning • SAS Event Stream Processing • SAS Visual Data Mining and Machine Learning • SAS Visual Analytics • SAS Model Manager
ABOUT TUNISIE TELECOM
Tunisie Telecom is focused on consolidating Tunisia’s telecoms infrastructure and improving network coverage in the country. The organisation actively contributes to the promotion of ICT and the development of innovative companies in the field of telecoms.
Tunisie Telecoms is considered a pioneer of the telecoms sector in Tunisia and focuses on a customer-centric approach. It has more than six million subscribers in fixed and mobile services, 24 regional departments, 140 TT spaces, and more than 13 000 private points of sales. It employs in excess of 6 000 agents.Tunisie Telecom compte dans ses rangs plus de 6 millions d’abonnés dans la téléphonie fixe et mobile, et se compose de 24 directions régionales, de 140 Espaces TT et points de vente et de plus de 13 mille points de vente privés. Elle emploie plus de 6000 agents.
The solution proposed by SAS has responded to the challenges presented by the daily management of our customers. We can now digitalise our processes, and report and manage subscribers' complaints. Thanks to SAS, we can launch several promotional campaigns simultaneously. We now have visibility on the results of these campaigns in real time. SAS CVM has resulted in us redeploying our human resources to more strategic functions, in particular the analysis of the data generated and the implementation of the group's commercial strategy.Mohamed Jarboui Director CVM & Datamining Tunisie Telecom
THE SITUATION
Tunisie Telecom operates in a market characterised by a high saturation rate (more than 140%) and volatile customer behaviour. Following the pandemic, SIM conversation rates have been growing exponentially. All these contribute to a steady increase in customer acquisition costs which can reach 10 times the rate of their retention.
THE CHALLENGE
Tunisie Telecom required a solution capable of providing the following:
- Improve agent efficiencies and ensure the reliable launch of customer campaigns.
- Eliminate manual processing of information.
- Access a reporting system that provides insights on the most effective execution of real-time telecom bonuses.
- Eliminate being constrained to a limited number of customer campaigns.
THE SAS ADVANTAGE
SAS offers a comprehensive environment for the end-to-end management of all marketing activities. The SAS advantage delivers stability and performance, while easily integrating into existing solutions. SAS interfaces with multiple marketing communication channels as well as several market data sources.
THE SOLUTION
- SAS Campaign Management
- SAS Intelligent Decisioning
- SAS Event Stream Processing
- SAS Visual Data Mining and Machine Learning
- SAS Visual Analytics
- SAS Model Manager
THE BENEFITS
Using SAS, Tunisie Telecom can launch an unlimited number of campaigns regardless of their complexity. SAS is enabling the organisation to benefit from improved response rates as well as providing insights into the commercial relevance to a campaign. Most importantly, SAS has improved the volume of business generated by the CVM.
Within the first few months, Tunisie Telecom gained a return on investment from the SAS solution with a substantial payback expected before the end of the first year.
Tunisie Telecom – Facts and Figures
6K
Employees
13K
Points of sales
6M
Subscribers
Les résultats présentés dans cet article sont spécifiques à des situations, problématiques métiers et données particulières, et aux environnements informatiques décrits. L'expérience de chaque client SAS est unique et dépend de variables commerciales et techniques propres, de ce fait les déclarations ci-dessus doivent être considérées dans un contexte. Les gains, résultats et performances peuvent varier selon les configurations et conditions de chaque client. SAS ne garantit ni ne déclare que chaque client obtiendra des résultats similaires. Les seules garanties relatives aux produits et services de SAS sont celles qui sont expressément stipulées dans les garanties contractuelles figurant dans l’accord écrit conclu avec SAS pour ces produits et services. Aucune information contenue dans le présent document ne peut être interprétée comme constituant une garantie supplémentaire. Les clients ont partagé leurs succès avec SAS dans le cadre d’un accord contractuel ou à la suite de la mise en œuvre réussie du progiciel SAS. Les noms de marques et de produits sont des marques déposées de leurs sociétés respectives.