George Passalis

Steven Smith

Customer Analytics

Accenture is a Fortune Global 500 company that provides professional and consultative services in the core business areas of strategy, digital, IT and operations. One of the company’s key divisions is Accenture Digital, which helps clients enhance the digital experiences they create for their customers.

As a SAS Managed Analytic Services Provider (MASP), Accenture has direct access to the industry-leading SAS® analytical platform. Those capabilities are integrated into the Accenture Insights Platform, a comprehensive, turnkey analytics solution that enables clients to quickly and confidently make data-driven business decisions.

One of the pillars of Accenture Digital is Accenture Analytics. By infusing business-critical information into decision making, Accenture is helping clients around the world, and across industries, achieve digital transformation.

According to Global Data Science Lead Athina Kanioura, the challenge for many Accenture clients is twofold: adapting to changing developments in technology and arming employees with the skills they need to ensure the company competes in the digital era.

"We equip them through analytics and technology to tackle those challenges," Kanioura says.

The SAS MASP program plays an important role in Accenture’s ability to rise to the challenge.


Financial Services, Health & Life Sciences, Energy, Manufacturing, Retail

Focus Areas
Customer Intelligence