Head of Marketing and CMO – Small & Midsize Business
How Heads of Marketing and CMOs Use SAS®
Featured Customer | Seacoast
As banking services move online, it’s critical for banks to get a clear view of their most loyal customers to answer questions about lifetime value of a customer and profitability. Seacoast Bank enhances customer value using AI and SAS® Visual Analytics on SAS® Viya®
We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns. Jeff Lee Chief Marketing Officer Seacoast Bank
Seacoast Facts & Figures
one of the largest in Florida
Recommended Resources for Heads of Marketing and CMOs
Recommended Software for Heads of Marketing and CMOs
- SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
- SAS® Event Stream ProcessingGet immediate analytic insights from real-time big data streaming into your organization.
- SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
- SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
- SAS® Visual Data Mining and Machine LearningSolve your most complex problems faster with a single, integrated in-memory environment.
- SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.