SAS® for ...
Heads of Marketing & CMOs
Small & Midsize Business
Marketing Needs to Start With Data
Harness the power of all data, from all sources, in every customer's journey, into one consolidated view.
Segment, model and measure data to drive insights.
Orchestrate, automate and personalize the customer journey.
Getting Results With SAS
A retailer uses SAS to improve customer retention by 30%.
A bank uses SAS to optimize offers, reducing marketing campaign costs by 50%.
An insurer uses SAS to get 30% positive lift from more effective marketing campaigns.
Gaining new insights
A retailer is ready to meet future challenges using SAS next-level analytics and expertise.
Recommended Resources for Heads of Marketing & CMOs
Recommended Software for Heads of Marketing & CMOs
- SAS® Data Science OfferingsTake advantage of self-service AI and machine learning capabilities within a flexible, centralized environment that spans the analytics life cycle.
- SAS® Event Stream ProcessingUse machine learning and streaming analytics to uncover insights at the edge and make real-time, intelligent decisions in the cloud.
- SAS® Intelligent DecisioningEasily create, manage and govern robust, analytically driven business rules to power decisioning at scale.
- SAS® Visual AnalyticsDécouvrez et explorez les relations entre les données et partagez vos observations.
- SAS® Visual StatisticsEasily build and adjust huge numbers of predictive models on the fly.
- SAS® Customer Intelligence 360Donnez une nouvelle dimension à la gestion du marketing pour favoriser une croissance rentable des revenus.