Levi Strauss & Co. • Customer Success Story

The right fit in all the right ways

Levi Strauss & Co. crafts better customer experiences through big data and analytics

For one of the world’s most recognizable apparel brands, getting it right for the consumer has been the No. 1 priority for over 160 years. The company that invented blue jeans is always innovating. And Levi Strauss & Co. is on a journey with SAS® to build an analytically driven, decision-ready culture that helps it connect to the people who love its apparel. Learn how in the video above.


Analyze millions of consumer demand signals to create a supply chain geared to the preferences of individual customers.

Keep Levi’s products in stock for retailers and wholesalers.

Stay globally connected, yet regionally aware, by creating demand forecasts down to each style, color and size.


By using SAS® Analytics, Levi Strauss & Co. can optimize plans and predict opportunities through merchandise planning, allocation and inventory management.

Through smarter demand plans and a supply chain geared to the preferences of millions of customers, consumers around the world can find the merchandise they want.

Levi Strauss & Co. can make data-driven decisions, leading to increased growth and a genuine competitive advantage.

The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.