Trends, Innovations & the Impact of AI for customer engagement strategies
Jueves, 25 de abril
4:00 p.m.
Oficinas SAS México, Torre Mayor, Piso 38
El CMO de hoy debe ser increíblemente ágil para impulsar el crecimiento del negocio a través de una interacción inteligente con el cliente, tomando decisiones inteligentes basadas en datos, no solo en corazonadas. Con la llegada de los medios digitales los clientes quieren poder interactuar con las marcas desde dondequiera que estén. Esperan experiencias de conversación continuas que puedan interrumpirse y retomarse cuando les convenga.
SAS le invita a una tarde de café con nuestros especialistas de la práctica de Customer intelligence en el que hablaremos de las tendencias digitales y cómo afrontar los desafíos futuros al definir una visión estratégica apalancada de la tecnología analítica.
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Agenda
| 4:00 p.m. | Welcome |
| 4:05 p.m. | Conference:Trends, Innovations & the Impact of AI for customer engagement strategies Speaker: Fernanda Benhamin, Head Customer Intelligence SAS Latam |
| 5:15 p.m. | Conference: Digital Alchemy overview |
| 5:30 p.m. | Close |
Conoce a nuestros speakers
Fernanda Benhami
Head of Customer Intelligence, SAS LATAM
Fernanda Benhami has a degree in computer science from the São Judas Tadeu University, with a master's degree in computer science from the State University of Campinas (UNICAMP). She is an expert in Customer Intelligence solutions in SAS Latin America. Previously, she worked as a pre-sale for the company, and also has experience as a consultant in companies such as Pão de Açúcar, Banco Mercantil and Osram.
Mac Carlton
Generative AI for Customer Intelligence Solutions
Mac Carlton covers Generative AI for SAS Customer Intelligence Solutions. With a background in Generative AI research and model evaluation, he now focuses on delivering this technology to customers across key industries including financial services, telecommunications, and healthcare. Mac has a degrees in Business Administration and Computer Science from the University of North Carolina at Chapel Hill.
Craig Kestecher
Solutions Engineer, SAS
Craig Kestecher is a Systems Engineer in the Customer Intelligence Practice. He advises clients across all industries & across the globe. His specialties include customer insight and engagement.