Head of Finance – Small & Midsize Business
How Heads of Finance Use SAS®
Featured Customer | World Wildlife Fund
Donations are a key driver of WWF’s conservation efforts. That’s where SAS truly makes a difference. SAS Analytics allows the organization to pinpoint the contact method — such as a catalog mailer, phone call or email — that resonates with each donor. And to communicate with supporters in an individualized manner.
Overall, we’ve found that by communicating with our members individually, understanding the cost structure and making sure we optimize all of our marketing efforts, we can raise the same amount of money for our conservation mission with much less expense. Mac Mirabile Director of Strategic and Financial Analysis
World Wildlife Fund Facts & Figures
million advocates for conservation
fewer pieces of mail
improved revenue for multiple campaigns
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