Improve interactions with customers, partners, suppliers and employees.
Make the right decisions – automatically and at scale.
Deliver relevant, interactive decisions based on automated, sophisticated analytics. IT and business users can use current and historical operational data – informed by analytical models and governed by business rules – to jointly engineer and deploy operational decisions that automatically define real-time best actions at scale across thousands of daily decisions. From direct, customer-facing decisions (e.g., offer targeting and credit decisioning) to complex, cross-functional decisions in areas like manufacturing, you can be confident that enterprise decisions are efficient, effective and timely.
Standardize analytical model deployment.
A common decision authoring and deployment environment dramatically reduces the time required for IT to validate and deploy analytical models – whether written in SAS, open source or custom code. From a single interface, you can natively integrate, manage and deploy SAS and Python analytical models, custom code and business rules, with identical logic for both batch and real-time web service execution. That means faster deployment and confidence in the integrity of your analytically driven operational decisions.
Make high-quality decisions in high-volume environments.
It doesn't matter how high your data and decision volumes go; you'll always be able to make the best operational and customer decisions exactly when you need to. No need to worry about sluggish, nonresponsive computing resources that will delay decisions when volumes are high. Built on a multitier architecture with server clustering capabilities, our solution delivers scalability and enterprise data throughput for timely, accurate decisions – even in high-volume, 24/7 businesses.
Intuitively design decisioning processes.
Not a technical guru? No need to be. An intuitive, user-friendly interface lets you easily construct and modify automated decisioning processes – and even incorporate SAS analytical models – without IT assistance. Instead of using cryptic programming and rules, you can design processes by dragging and dropping a set of reusable, out-of-the-box tasks. Shared, flexible processing control logic enables you to select data and models from existing repositories. And defining business rules in context ensures continuity and shared terminology across business functions.
This solution runs on SAS® Viya®, which has the breadth and depth to conquer any analytics challenge, from experimental to mission critical. SAS Viya extends the SAS Platform to enable everyone – data scientists, business analysts, developers and executives alike – to collaborate and realize innovative results faster.
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- Customer Story Building customer satisfaction with better network monitoringSAS Analytics helps a major telecom organization analyze traffic, anticipate problems and improve customer service.
The Internet of Things: Marketing’s Opportunities and Challenges
Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
- Article Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
Managing the Analytics Life Cycle for Decisions at Scale
Let the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
This Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
- Article Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
Six Keys to Credit Risk Modeling for the Digital Age
Modernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
- Customer Story Machine learning helps personalize the gift card experience across retail channelsEpipoli uses SAS artificial intelligence and customer intelligence solutions to craft relevant, real-time offers for customers.
- Article IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
- Customer Story AI-driven personalization gives electronics retailer a boostConrad Electronic uses customer intelligence solutions from SAS to craft relevant offers in real time.
Check out these products related to SAS Intelligent Decisioning, built on the powerful SAS® Platform.
- SAS® Customer Intelligence 360Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
- SAS® Model ManagerRegister, modify, track, score, publish and report on analytical models through a web interface that is integrated with the model building process.
- SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
- SAS® Viya®Conquer your analytics challenges, from experimental to mission critical. SAS Viya extends the SAS Platform to enable everyone – data scientists, business analysts, developers and executives alike – to collaborate and realize innovative results faster.