Make the best decisions when interacting with customers, partners, suppliers and employees.
Deliver real-time decisions for all your use cases.
Deliver relevant, interactive, real-time decisions based on business rules and sophisticated analytics at scale to a limitless number of use cases. Easily test decisions prior to deployment to ensure they deliver the expected results. Robust governance ensures your decisions are understood and trusted across the business. High data and decision volumes are easy to handle with a cloud-based architecture that can scale to meet your demands. Deliver decisions at the edge and in stream through integration with IoT devices.
Enable easy collaboration for users of all skill sets.
Whether you prefer a drag-and-drop GUI or the ability to write code, you can build and modify decisioning processes with ease. Define decisions by browsing centralized data, model and business rule repositories and selecting from existing assets. Compare different objects and versions to understand and track changes for easier collaboration across teams. Use out-of-the-box tasks and shared, flexible processing control logic to make decision creation and management simple for all skill sets.
Make the best decision every time.
Improve decision quality by incorporating artificial intelligence and machine learning models from a common repository, created in your preferred language.
Deploy analytical models for decisions with consistency and speed.
A common decision authoring and deployment environment dramatically reduces the time required for IT to validate and deploy analytical models – whether written in SAS, open source or custom code. From a single interface, you can natively integrate, manage and deploy SAS and Python analytical models, custom code and business rules, with identical logic for both batch and real-time web service execution. That means faster deployment and confidence in the integrity of your analytically driven operational decisions..
KEY FEATURES
Easily create, manage and govern robust, analytically driven business rules to power decisioning at scale.
Data access, preparation & quality
Access, profile, cleanse and transform data using an intuitive interface that provides self-service data preparation capabilities with embedded AI.
Custom chatbot creation
Create and deploy custom, natural language chatbots via an intuitive, low-code visual interface for chatbot-enabled insights and conversational user experiences.
Data visualization
Visually explore data, and create and share smart visualizations and interactive reports through a single, self-service interface. Augmented analytics and advanced capabilities accelerate insights and help you uncover stories hidden in your data.
User-friendly interace
Build and manage even the most complex decisioning elements with ease – including decision flows, rules, data sources, code nodes and analytics – using a drag-and-drop GUI or writing code in the language of your choice.
Common decision authoring & deployment environment
Simplify validation of the entire decision flow. Complete version control preserves documentation, testing traceability and continuity in an environment shared by IT and the business.
Real-time decisioning
Apply analytics and business rules in real time during customer interactions and operational business processes.
Reusable content
Create reusable content and custom functions to accelerate decisioning across the organization.
Rapid decision process creation & management
Quickly respond to changing decisions and customer dynamics. Speed up common manual tasks, such as business rule definition and deployment.
Integrated with SAS machine learning & model management capabilities
Use with visual machine learning for integrated model development and management capabilities – both SAS and open source. A common model repository facilitates centralized model governance and monitoring.
Get to Know SAS® Intelligent Decisioning
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Customer Story
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
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Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
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Customer Story
Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
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Customer Story
Personalization is key in telecommunications. And analytics the natural solution.Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.
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Article
Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
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Article
Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
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Article
Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.
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Customer Story
AI-driven personalization gives electronics retailer a boostConrad Electronic uses customer intelligence solutions from SAS to craft relevant offers in real time.
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Customer Story
Better customer service via machine learningAdvanced analytics helps Rogers Communications become more customer-centric, cutting customer complaints in half.
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Customer Story
Hybrid approach ensures seamless experience for insurance customersInsurance company Topdanmark gains a true omnichannel marketing approach and better workflows with SAS® Customer Intelligence 360.
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Webinar
Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.
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Article
IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
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Customer Story
Building customer satisfaction with better network monitoringSAS Analytics helps a major telecom organization analyze traffic, anticipate problems and improve customer service.
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