SAS Intelligent Decisioning enables you to make the best decisions when interacting with customers, partners, suppliers and employees.
Deliver real-time decisions for all your use cases.
Deliver relevant, interactive, real-time decisions based on business rules and sophisticated analytics at scale to a limitless number of use cases. Easily test decisions prior to deployment to ensure they deliver the expected results. Robust governance ensures your decisions are understood and trusted across the business. High data and decision volumes are easy to handle with a cloud-based architecture that can scale to meet your demands. Deliver decisions at the edge and in stream through integration with IoT devices.
Enable easy collaboration for users of all skill sets.
Build and modify decisioning processes with ease, whether you prefer a drag-and-drop GUI or the ability to write code. Define decisions by browsing centralized data, model and business rule repositories and selecting from existing assets. Compare different objects and versions to understand and track changes for easier collaboration across teams. Ensure accuracy and task transparency using an out-of-the-box, role-based governance workflow to apply various decisioning checkpoints.
Make the best decision every time.
Improve decision quality by incorporating artificial intelligence and machine learning models from a common repository, created in your preferred language.
Deploy analytical models in decisions with consistency and speed.
A common decision authoring and deployment environment dramatically reduces the time required for IT to validate and deploy analytical models – whether written in SAS, open source or custom code. From a single interface, you can natively integrate, manage and deploy SAS and Python analytical models, custom code and business rules, with identical logic for both batch and real-time web service execution. That means faster deployment and confidence in the integrity of your analytically driven operational decisions..
Leverage the power of SAS® Intelligent Decisioning inside the Microsoft Power Platform.
The SAS Decisioning Power Connector, a certified connector in the Microsoft Power Platform, enables you to link to your SAS Viya environment and run selected decision modules and analytical models within a Microsoft Power App or Power Automate. The SAS Decisioning connector makes it easy for you to combine the two leading platforms for AI-driven business applications and processes.
Quickly execute more decisions with less effort.
SAS Container Runtime is a lightweight OCI (Open Container Initiative) compliant Docker container for executing SAS models developed with SAS Viya. It is highly scalable and can be published to any container registry. Users can then take advantage of the cloud infrastructure to deploy with the smallest footprint. This ensures that you can fully utilize your resources to quickly execute the largest number of decisions and reduce the effort required to manage the environment.
Try the latest SAS® Viya® capabilities
Get a free, 14-day trial of SAS® Visual Data Science Decisioning, which includes all the capabilities of SAS® Intelligent Decisioning as well as for the entire analytics life cycle.
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- Analyst Report SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022.
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- Customer Story Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approachTelenor relies on SAS Viya on Azure and SAS Customer Intelligence 360 to provide fast, personalized customer service based on real-time analytics.
- Analyst Report SAS is a Leader in The Forrester Wave™: Digital Decisioning Platforms, Q4 2020.SAS is named a Leader in this report, with highest scores in Models Operations and Data Integration, as well as strategic ability to execute.
- Customer Story ERSTE Bank ÖsterreichMit dem Online-Banking-System „George“ und Customer Intelligence von SAS schafft Erste Bank Oesterreich hyperpersonalisierte Kundenansprache in Echtzeit.
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- E-Book Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
- White Paper Managing the Analytics Life Cycle for Decisions at ScaleLet the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
- White Paper Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
- E-Book Fearless Decision? The most successful banks of the future will be those who can see their customers as individuals, appreciate their unique journeys and make decisions accordingly — across all associated business functions.
- White Paper Six Keys to Credit Risk Modeling for the Digital AgeModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
- E-Book Transformational decision?Governments can incorporate AI-driven decisioning into existing business processes to take advantage of digital transformation benefits. Through automated processes, deeper insights and the ability to act quickly, governments can innovate service delivery, drive efficiency and help build a better future.
- Analyst Report Top Strategic Technology Trends for 2022: Decision IntelligenceTo deal with unprecedented levels of business complexity and uncertainty, organizations must make accurate and highly contextualized decisions more quickly. IT leaders must create capabilities to rapidly compose and recompose transparent decision flows.
- Article Do marketers need real-time analyticsHow can you ensure that real-time analytics enhances your customer and marketing operations? Here are four tips for applying real-time approaches.
- Customer Story Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
- Customer Story Komplexes Produktportfolio, maximale AgilitätGemeinsam mit dem SAS Team und Partnern schärft 1&1 sein Angebotsmanagement – für kürzere Time-to-Market und bessere Customer Experience
- Customer Story Integrated marketing improves results for marketers and customersDigital insurance company InShared uses SAS Customer Intelligence 360 to improve services and extend personalized offers.
- Article IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
- Customer Story A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
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- Customer Story Building materials leader optimizes production using analyticsUSG Corporation relies on SAS to improve its manufacturing process and reduce downtime, costs and energy consumption.
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- Customer Story Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.
- Customer Story Personalization is key in telecommunications. And analytics the natural solution.Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.
- Article Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
- Article Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
- Webinar Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.
- Customer Story Better customer service via machine learningAdvanced analytics helps Rogers Communications become more customer-centric, cutting customer complaints in half.
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