About SAS

Giving you The Power to Know® since 1976

Some people see data as facts and figures. But it’s more than that. It’s the lifeblood of your business. It contains your organization's history. And it’s trying to tell you something.

SAS helps you make sense of the message. As the leader in business analytics software and services, SAS transforms your data into insights that give you a fresh perspective on your business. You can identify what’s working. Fix what isn’t. And discover new opportunities.

We can help you turn large amounts of data into knowledge you can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. We believe it’s because we hire great people to create great software and services.

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

SAS in Iceland

As a result of increased interest in SAS solutions in Iceland, we increased local presence with SAS competencies dedicated solely for this market. Our focus on the Icelandic market means stability, intensive customer relationships and quality for our customers. Our solutions are currently used in banking, insurance, telecommunication, and other industries.

Contact SAS in Iceland 


SAS in Iceland is part of SAS Instute A/S in Denmark, which works closely with SAS in Norway, Sweden and Finland. SAS Denmark has approximately 700 customers and 300 employees, including a large SAS consulting division.

Award-winning customer support

SAS customers receive a full suite of support services at no extra charge, including skilled telephone technical support and unlimited, around-the-clock online technical support. Our online customer support center provides always-on access to a wealth of technical support, reference information, educational resources and communities. Knowledge-sharing is continuously available through regular seminars, webinars and an expansive selection of training courses.




SAS delivers proven solutions that drive innovation and improve performance.




Swift & Agile



Company Facts & Financials


Number of Countries Installed
SAS has customers in 140 countries.

Total Worldwide Customer Sites
More than 70,000 business, government and university sites.

SAS Customers or their Affiliates Represent:
91 of the top 100 companies on the 2013 FORTUNE Global 500® list


Worldwide Employees
13,672  total employees

Breakdown by Geography
United States: 6,862
    World Headquarters (Cary, NC): 5,232
Canada: 321
Latin America: 465
Europe, Middle East and Africa: 3,814
Asia Pacific: 2,210


Worldwide Revenue
2013 Revenue: US$3.02 billion

Historical revenue data

sas revenue chart 2013


Reinvestment in R&D
2013 R&D investment: 25% of revenue


Jim Goodnight, Chief Executive Officer

Jim Goodnight

Chief Executive Officer

John Sall

John Sall

Co-founder and Executive Vice President

Armistead Sapp

Armistead Sapp

Executive Vice President and Chief Technology Officer

Keith Collins

Keith Collins

Executive Vice President and Chief Information Officer

Jim Davis

Jim Davis

Executive Vice President and Chief Marketing Officer

Carl Farrell

Carl Farrell

Executive Vice President and Chief Revenue Officer

John Boswell

John Boswell

Executive Vice President, Chief Legal Officer and Corporate Secretary

Jennifer Mann

Jennifer Mann

Vice President and Chief Human Resources Officer

Donald Parker

Don Parker

Executive Vice President and Chief Financial Officer


SAS (pronounced "sass") once stood for "statistical analysis system." It began at North Carolina State University as a project to analyze agricultural research. Demand for such software capabilities began to grow, and SAS was founded in 1976 to help customers in all sorts of industries – from pharmaceutical companies and banks to academic and governmental entities.

SAS – both the software and the company – thrived throughout the next few decades. Development of the software attained new heights in the industry because it could run across all platforms, using the multivendor architecture for which it is known today. While the scope of the company has spread across the globe, the encouraging and innovative corporate culture has remained the same.

Explore each era of our company history through various photos and descriptions of how SAS came to be.

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