Analítica para Medios

Mayor interacción con los usuarios. Mejor personalización, adaptación y diferenciación. Y una mayor ventaja competitiva. Podemos ayudarle a aprovechar el poder de los Big Data con capacidades para:

• Gestión de datos. Maneje y use de forma efectiva cualquier cantidad de datos, de cualquier fuente y en cualquier formato.
• Analítica de Big Data. Analice todos los datos relevantes de forma fácil y rápida no se requieren subconjuntos o muestras.
• Visualización de datos. Explore muy grandes volúmenes de datos en segundos para que pueda detectar tendencias e identificar oportunidades al instante para hacer un análisis más a fondo.
• Implementación flexible. Elija la opción de implementación que se ajuste a su empresa en la nube, con SAS u otro proveedor, en un dispositivo dedicado o en su infraestructura de TI existente.
  

Aproveche los potenciales ocultos en los volúmenes de datos mayores que usted recopila. Extraiga los tipos de información relevante que le pueden ayudar a servir mejor a sus clientes, usuarios y lectores. Y tome decisiones más inteligentes en menos tiempo. Sólo SAS le permite:

• Automatizar los procesos que se utilizan para unificar diversas fuentes de datos. Capacidades de gestión de datos optimizadas le permiten reconciliar al instante Big Data de registros analíticos Web, medios sociales, servidores de publicidad, decodificadores, mediciones de audiencia y más.
• Obtenga información relevante de sus Big Data en segundos. Aplique analítica predictiva y descriptiva a grandes conjuntos de datos complejos de modo que pueda detectar patrones antes desconocidos, identificar relaciones clave y descubrir información relevante que en caso contrario permanecería oculta.

A complete view of your customers across all touch points. Contextual, omnichannel communications and messages. And data-driven marketing solutions that deliver:

• A 360-degree view of the customer. Combine online and offline views of customer activity. Enrich customer insights by consolidating customer data to create highly targeted campaigns and interactions.
• Contextual customer relationships. Systematically connect with customers, and hook them on your brand by presenting them with content and campaigns tailored to their preferences.
• The ability to predict customer behavior and drive loyalty. Profile and segment customers based on engagement history, viewing preferences, social media interactions and propensities.
• Campaign performance and attribution measurement. Use big data analytics to understand each customer’s conversion path, and track and manage behaviors across channels.

Better understand your customers and the value of each interaction. Break down marketing silos, and put relevant data at the center of every customer contact. Deliver consistent, personalized messages via the right medium at the right time. With SAS, you can:

• Make the best decisions about each customer interaction in real time. Only SAS offers the high-throughput capabilities and predictive analytic power necessary for effortless, highly effective, 24/7 customer interactions.
• Develop richer customer profiles. Sophisticated capture and matching techniques enable you to recognize and combine visits from a single visitor – known or unknown – across multiple devices and browsers. Once a person is identified, previous anonymous behavior is assigned to them automatically.
• Create satisfying, consistent experiences across channels. Capture customer behavior details from online channels and connected devices. Link digital data with data from other channels and sources, including social media.
• Base real-time recommendations on both historical and current interactions. Engage with customers across channels and use advanced predictive analytics and analytically driven segmentations to make memorable, real-time recommendations.

A single, unified picture of campaign and audience viewing activities. Easy access to key metrics and future projections. Accurate information combined from every platform. Our cross-platform media and entertainment solutions deliver:

• A panoramic view of your audience. With data management solutions from SAS, you can access, integrate and examine all types of audience data across all the different platforms audiences use to consume content.
• Big data analytics, any data insights. Whether it’s Hadoop, ratings, social media data or Microsoft Office spreadsheets, you can create meaningful visuals and perform audience analytics using any data source.
• Large-scale, automatic forecasts. Execute the audience forecasting process more efficiently using fewer resources. Model virtually any type of behavior, and incorporate past and future events into your forecasts. Choose your level of automation – from simple forecasting, to time-series diagnosis and remodeling.

Get a true picture of your audiences as they move from device to device. Make better decisions about content. And fine-tune programming decisions. With SAS you can:

• Measure audiences based on a complete view of data – not just samples. Capture a true picture of your audience by combining data from all available sources – ratings, set-top boxes, social media, digital channels, etc. Then apply big data analytics for deeper insights and more accurate predictions.
• Find meaningful audience segments and content correlations. Quickly find patterns in structured and unstructured data, such as social media data, so you can quickly get a pulse on audience viewing preferences and score content appropriately.
  
• Forecast and model audience engagement with greater precision. Use predictive analytics to analyze historical audience measurement data – including clickstream, ad server and ratings. And quantify audience engagement and content performance by performing lookalike modeling on new content.
• Take advantage of the world's best predictive analytics. SAS consistently ranks as a leader in Forrester and Gartner reports on big data predictive analytics.

More accurate inventory valuation and demand forecasts. Increased advertising revenue. And better management of makegoods. Our revenue management solutions include capabilities for:

• Data management. Bring together a cohesive view of all information pertaining to audiences, inventory and pricing.
• Predictive analytics. Make ad inventory and pricing decisions based on accurate forecasts.
• Data visualization and reporting. Track campaign and sales performance in real time.

Optimize how inventory is allocated. Minimize waste. And maximize your profitability. With SAS, you can:

• Communicate with any data or sales system. SAS provides an open platform that works with in-house sales systems as well as outside systems you need to consolidate.
• Understand complex inventory scenarios. Through best-in-class segmentation and forecasting, SAS reveals the effects that seasonality, trends, etc., will have on your pricing decisions.
• Score deals based on peer analysis and opportunity costs. Advanced analytics helps you uncover deals that were previously underpriced.
• Determine the relationship between cost and benefit. Using time-series analysis, you can model sales trends, seasonal effects and more to see what’s best for your bottom line.