MARKETING INSIGHTS
Turn your customer data into better experiences
Recent marketing articles
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Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
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Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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What is marketing automation?Marketing automation uses the customer data you collect to create more effective campaigns and for better decisions across all channels – email, social and web.
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Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
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Harnessing the martech advantageMartech vendors have doubled in the past year. Find out what's fueling this growth spurt, and discover three ways to get the most value from your tech spending.
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Marketing attribution: Web analytics won’t work, but predictive analytics willMarketing attribution adds the science and removes the sorcery from your marketing efforts. It replaces assumptions and arbitrary models with data and analytics.
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IoT: The next best thing to reading your customer’s mindConstant streams data from myriad devices and sensors is what IoT is all about. But how are organizations using it to better customer experiences?
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Marketing for the midmarketMidsized organizations know their greatest asset is customer data. With analytics and powerful data visualization they're improving customer engagements.
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Linking data to the customer journeyIf you want to divine your customers' future actions, look to their history. That means harness the rich customer data you already have.
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The value of marketing metrics at VisaMarketing metrics are the bane of many marketing teams, but at Visa metrics not only matter but make a real difference in strategy and brand value.
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Putting you at the frontier of the fan experienceThe fan experience has remained unchanged for decades, but new technologies coupled with advanced analytics is poised to give new meaning to spectator sports.
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Building confidence in your customer experienceForbes Insights surveyed more than 350 leaders at large organizations to determine how they are using data and analytics to drive the customer experience.
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Digital transformation: Moving from handshakes to householding at ComericaFor Comerica, digital transformation entailed developing a new approach for an online economy while maintaining it's heritage of one-to-one relationships.
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Brand equity has a big role in RCI's strategyBrand equity isn't about what you sell, it's about your customers' perception of you, your products and your services. It's storable, but perishable.
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Mastering mobile marketing: Three best practicesWith 6.1 billion smartphone users projected by 2020, mobile has proven its powerful attraction. How can marketers prepare to meet users' expectations?
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Marketing operations: Five core competencies you must masterMarketing operations has a big role to play in modernizing your company. Becoming more customer focused means integrating five competencies into your strategy.
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Customer journeys: How to be ready when customers visitAnalytics makes customer journeys better. By gathering insights from detailed and diverse data sources, you'll have the right offer at just the right time.
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Customer journey management: Eliminating missed opportunitiesCustomer journey management is a big part of shaping customers' experiences with your brand. To be effective, your efforts must focus on three crucial elements.
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Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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It’s time for marketers to get serious about dataShould your data be doing more for you, or should you be doing more with your data? The answer for marketers is yes to both parts of the question.
Marketing: The Basics
- Marketing Analytics
- Digital Marketing
- Customer Experience
- Big Data in Marketing
- Multichannel Marketing
- Customer Analytics
Marketing Analytics
Gut-feel marketing won’t get the results you’re after. You need to make smarter, fact-based decisions based on reliable, relevant data and powerful analytics. Learn how to plan and manage your marketing programs more efficiently and effectively than ever before. Streamline your marketing operations. Get more value from your digital assets. Link marketing performance to real revenue. And find out which marketing activities are working, which ones aren’t – and why.
Learn more about marketing analytics
Digital Marketing
Consumers have access to information any time and any place they want it. If you want their business, you have to deliver personalized offers tailored to their needs. You have to manage customer relationships across all channels, initiate dynamic customer interactions, and extract value from big data to make better decisions faster. That’s digital marketing done right. And you can’t do it without analytics.
Customer Experience
Customer experience management is about knowing your customers so completely that you can create personalized experiences that win their loyalty and entice them to evangelize to others about you. That’s the most valuable advertising there is. To deliver, you need analytics. With analytics you can create and maintain complete customer profiles. You can personalize all customer interactions. And you can get the right message to the right place at the right time – every time.
Big Data in Marketing
Having big data doesn’t automatically lead to better marketing. It’s the insights derived from big data, the decisions you make and the actions you take that make the difference. With high-performance analytics, marketers can use big data to develop more relevant, personalized communications. Plan, prioritize and optimize their marketing. Test, execute and improve marketing automation to improve efficiency and ROI.
Multichannel Marketing
Multichannel customers zoom between channels, spending three to four times more than single-channel customers. And if your brand isn’t there to greet them wherever they pop up, you’ll lose them. To engage these consumers, you need an effective multichannel strategy. And for that, you need analytics. With analytics you can get a single view of the customer across all channels. You can establish a multichannel marketing platform -- and create a consistent customer experience at every touch point.
Learn about multichannel marketing
Customer Analytics
It's a customer's world, and marketers just live in it. If you want to do more than exist in survival mode, you've got to embrace that fact. There comes a time when common sense marketing must intersect with the science of analytics if you want to turn data about your customers into something you can actually use to deliver timely, relevant offers that delight customers, rather than annoy them.
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