Media Analytics

Deeper engagement with users. Better customization, personalization and differentiation. And a greater competitive advantage. We can help you harness the power of big data with capabilities for:

• Data management. Effectively manage and use any amount of data, from any source and in any format.
• Big data analytics. Analyze all relevant data quickly and easily – no subsetting or sampling required.
• Data visualization. Explore huge volumes of data in mere seconds so you can quickly spot trends and identify opportunities for further analysis.
• Flexible deployment. Choose the deployment option that fits your business – in the cloud (with SAS or another provider), on a dedicated appliance or within your existing IT infrastructure.
  

Tap into the potential hidden in the growing volumes of data you collect. Extract the kinds of insights that can help you better serve customers, users and readers. And make smarter decisions faster. Only SAS enables you to:

• Prime and prepare your data for analytics – from data quality to data federation. Our data management tools help you harness ratings, set-top box data, clickstream logs, social media data, customer behavior data and more – so you can solve your most complex business problems.
• Get fast answers to your toughest business questions. In-memory analytics enables concurrent, multiuser access to all your data – big and small – for extremely fast analytic operations. The software is optimized for distributed in-memory processing and can easily handle the huge data volumes associated with things like location-based services.
• Combine the benefits of Hadoop with the business analytics power of SAS. Transform big data into big knowledge with seamless, transparent access to your Hadoop environment. Gain insight, discover new trends and take advantage of your existing big data environment.
  

A complete view of your customers across all touch points. Contextual, omnichannel communications and messages. And data-driven marketing solutions that deliver:

• A 360-degree view of the customer. Combine online and offline views of customer activity. Enrich customer insights by consolidating customer data to create highly targeted campaigns and interactions.
• Contextual customer relationships. Systematically connect with customers, and hook them on your brand by presenting them with content and campaigns tailored to their preferences.
• The ability to predict customer behavior and drive loyalty. Profile and segment customers based on engagement history, viewing preferences, social media interactions and propensities.
• Campaign performance and attribution measurement. Use big data analytics to understand each customer’s conversion path, and track and manage behaviors across channels.

Better understand your customers and the value of each interaction. Break down marketing silos, and put relevant data at the center of every customer contact. Deliver consistent, personalized messages via the right medium at the right time. With SAS, you can:

• Make the best decisions about each customer interaction in real time. Only SAS offers the high-throughput capabilities and predictive analytic power necessary for effortless, highly effective, 24/7 customer interactions.
• Develop richer customer profiles. Sophisticated capture and matching techniques enable you to recognize and combine visits from a single visitor – known or unknown – across multiple devices and browsers. Once a person is identified, previous anonymous behavior is assigned to them automatically.
• Create satisfying, consistent experiences across channels. Capture customer behavior details from online channels and connected devices. Link digital data with data from other channels and sources, including social media.
• Base real-time recommendations on both historical and current interactions. Engage with customers across channels and use advanced predictive analytics and analytically driven segmentations to make memorable, real-time recommendations.

A single, unified picture of campaign and audience viewing activities. Easy access to key metrics and future projections. Accurate information combined from every platform. Our cross-platform media and entertainment solutions deliver:

• A panoramic view of your audience. With data management solutions from SAS, you can access, integrate and examine all types of audience data across all the different platforms audiences use to consume content.
• Big data analytics, any data insights. Whether it’s Hadoop, ratings, social media data or Microsoft Office spreadsheets, you can create meaningful visuals and perform audience analytics using any data source.
• Large-scale, automatic forecasts. Execute the audience forecasting process more efficiently using fewer resources. Model virtually any type of behavior, and incorporate past and future events into your forecasts. Choose your level of automation – from simple forecasting, to time-series diagnosis and remodeling.

Get a true picture of your audiences as they move from device to device. Make better decisions about content. And fine-tune programming decisions. With SAS you can:

• Measure audiences based on a complete view of data – not just samples. Capture a true picture of your audience by combining data from all available sources – ratings, set-top boxes, social media, digital channels, etc. Then apply big data analytics for deeper insights and more accurate predictions.
• Find meaningful audience segments and content correlations. Quickly find patterns in structured and unstructured data, such as social media data, so you can quickly get a pulse on audience viewing preferences and score content appropriately.
  
• Forecast and model audience engagement with greater precision. Use predictive analytics to analyze historical audience measurement data – including clickstream, ad server and ratings. And quantify audience engagement and content performance by performing lookalike modeling on new content.
• Take advantage of the world's best predictive analytics. SAS consistently ranks as a leader in Forrester and Gartner reports on big data predictive analytics.

More accurate inventory valuation and demand forecasts. Increased advertising revenue. And better management of makegoods. Our revenue management solutions include capabilities for:

• Data management. Bring together a cohesive view of all information pertaining to audiences, inventory and pricing.
• Predictive analytics. Make ad inventory and pricing decisions based on accurate forecasts.
• Data visualization and reporting. Track campaign and sales performance in real time.

Optimize how inventory is allocated. Minimize waste. And maximize your profitability. With SAS, you can:

• Communicate with any data or sales system. SAS provides an open platform that works with in-house sales systems as well as outside systems you need to consolidate.
• Understand complex inventory scenarios. Through best-in-class segmentation and forecasting, SAS reveals the effects that seasonality, trends, etc., will have on your pricing decisions.
• Score deals based on peer analysis and opportunity costs. Advanced analytics helps you uncover deals that were previously underpriced.
• Determine the relationship between cost and benefit. Using time-series analysis, you can model sales trends, seasonal effects and more to see what’s best for your bottom line.