SAS Customer Reference Program

Get the recognition you deserve.

SAS is proud to have you as our customer. Through our Customer Reference Program, we work closely with you to highlight your organization, raise the profile of your innovative projects, and promote your success.

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What are the benefits of participation?

  • Increase positive exposure for your organization through multiple channels.
  • Share your experience to build industry recognition.
  • Promote your work for internal recognition.
  • Gain access to SAS leadership, including R&D and executive management.
  • Network with successful peers around the world.

Multiple opportunities tailored to meet your needs.

There are various approaches for sharing your experiences with colleagues, peers and investors. These can be tailored for your organization to ensure minimum impact on your time with maximum success for both parties. We will develop promotional materials about your organization and its use of SAS® and will make them available for your own internal and external promotional purposes.


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Brand Name

Your company name, and the brand it conveys, can be one of your strongest assets. We promote your organization and your logo via different communication channels such as the web, social media, presentations and brochures.

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Case Studies

Our professional writers and video producers work with you to showcase the success your company has achieved using SAS solutions. This material could be published on our website, in customer-focused publications, newsletters, blogs and through social media.

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Speaking Engagements

We organize and participate in high-profile conferences with business thought leaders and SAS professionals. We'll inform you about speaking opportunities at these events to raise your company's profile and to provide further networking potential with peers.

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Media Coverage

Our public relations team works with you to proactively promote your story to leading business, industry and technology publications. We'll also collaborate to develop press releases, blogs and articles that are of mutual
interest to our organizations.

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Analyst firms such as Gartner, IDC and Forrester want to hear from customers like you to fully understand the value that SAS software provides to organizations. You can offer feedback to industry analysts through surveys or interviews − helping shape research and establish market trends.

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Knowledge Exchange

Some of the companies we are working with want to hear from their peers as part of their solution supplier selection process. We connect prospective customers with customers who are open to sharing their ideas and perspectives.

No requirements, no surprises.

SAS offers a reference program staffed by professionals dedicated to fostering positive mutual exposure for both of our organizations. There are no required commitments, only your willingness to consider opportunities on a case-by-case basis.

We guarantee that there won't be any surprises. You can trust that SAS will ensure review and approval of opportunities before we publish content regarding your organization. And your dedicated reference manager will carefully filter requests to only surface those of most interest to you, so your time is always used wisely.

Ready to get started?

To learn more about the Customer Reference Program, reach out to your SAS account manager and download our brochure.